Exclusive Summerfest Interview: The Weekend Format, How Big Acts Get Booked, & What's Next For The Fest!

from Brain Squeeze · host Noni Juice

In today's Brain Squeeze episode, and first Brain Squeeze interview, Summerfest 2026 is here and we’re getting the inside scoop from Senior Director of Marketing Jerrod Woods! We talk about the festival’s move to the three-weekend format, attendance growth, how artists are booked, whether being so close to Chicago impacts lineup opportunities, what’s new this year and more. Plus, Jerrod shares his vision for the future of Summerfest and what keeps the festival evolving after all these years. Let's get into these juicy thoughts!

Episode metadata supplied by the publisher feed · Published Jun 18, 2026

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Exclusive Summerfest Interview: The Weekend Format, How Big Acts Get Booked, & What's Next For The Fest!

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