Experian analysis of car-buying habits of different generations

Kirsten Von Busch, who is director of product marketing at Experian Automotive, made another appearance on the Auto Remarketing Podcast. This time, Von Busch elaborated about a special report Experian Automotive compiled about vehicle buying habits by generation. Von Busch, who also is part of the speaker faculty on deck for Used Car Week, explained why it’s important for dealerships and finance companies to grasp what younger and older customers might want.