Experiences(and ‘experiencing’) matter

In this episode of Talking Tourism, host Tracy Mallett speaks with Cat Carey from Think Tourism. We explore what it really takes to turn a tourism product into a memorable visitor experience. Cat shares her insights on why travellers are increasingly seeking meaningful experiences, the ingredients that create lasting memories and emotional connections, and why a ‘less is more’ approach can sometimes have the greatest impact. We also discuss practical ways tourism operators can rethink the experiences they offer and the simple changes that can make a lasting impression on visitors. This episode is proudly sponsored by Cumulus Studio.