#6. Club For Amateur Photographers → Strategy Used By Leica®

You’ve probably heard of Leica, the renowned photography equipment brand founded in Germany in 1925. Listen to host André Brathwaite share the backstory of its founder, Ernst Leitz, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Leica Society International), locations (Leica Akademie), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like youFor handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.