#4. Club For Avid Runners → Strategy Used By Tracksmith®

You’ve probably heard of Tracksmith, the renowned running apparel brand founded in the United States in 2014. Listen to host André Brathwaite share the backstory of its founder, Matt Taylor, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Hare A.C.), locations (Trackhouses), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For more handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.