#7. Club For Crystal Figurine Collectors → Strategy Used By Swarovski®

You’ve probably heard of Swarovski, the renowned crystal brand founded in Austria in 1895. Listen to host André Brathwaite share the backstory of its founder, Daniel Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club (Swarovski Crystal Society) and locations (Swarovski Crystal Worlds).______For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.