#11. Club For Nature Enthusiasts → Strategy Used By National Geographic®

You’ve probably heard of National Geographic, the renowned editorial magazine brand founded in the United States in 1888.Listen to host André Brathwaite share the backstory of its founders, prominent explorers, scientists, and scholars, who turned their passion into a lasting brand that uses a customer retention strategy:hobby-driven experiences, including a club (National Geographic Society), locations (National Geographic Base Camp), and activities.______Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit:formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.