EPISODE · May 9, 2026 · 9 MIN
#46. Spaces For Weight Lifters → Strategy Used by Gymshark®
from Forms of Recreation: Customer Retention · host FOR Team
You’ve probably heard of Gymshark, the fitness apparel brand founded in England in 2012. Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores and Gymshark Lifting Club), and activities (Gymshark Lift Events and Gymshark Activities)._____Globally admired brands are extending beyond the products they make. We at Forms of Recreation help discover handpicked spaces designed for refined hobbyists like you.For handpicked spaces, visit: www.formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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Listen to host André Brathwaite share the backstory of how founder Ben Francis turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Gymshark Stores and Gymshark Lifting Club), and activities (Gymshark Lift Events and Gymshark Activities).
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#46. Spaces For Weight Lifters → Strategy Used by Gymshark®
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