Experimental innovation
from America's Credit Unions Hosted by CUNA News Podcast
Matt McCombs has no problem experimenting. The evidence is clear to those walking through the doors of Vibrant Coffeehouse and Kitchen in Moline, Ill. The coffee shop, which opened in late 2022, sits next to the headquarters of $1 billion asset Vibrant Credit Union, where McCombs serves as president/CEO. It roasts its own coffee and offers breakfast, sandwiches, soups, salads, ice cream, and more, while also serving as a branding and growth platform for the credit union. McCombs joins this episode of CUNA News Podcast to discuss the unique arm of the business, the importance of engagement, how to turn ideas into action, and his leadership philosophies.
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Chapters
- 0:23 Episode introduction
- 1:27 Matt's background
- 4:58 About Vibrant Credit Union and Coffeeshop
- 15:44 How Vibrant Coffeehouse and Kitchen came to be
- 18:56 How the Coffeehouse "hooked" customers and members
- 21:16 Members vs customers
- 22:29 Message the brand wants to get across
- 24:17 How Vibrant brews their own coffee
- 25:21 Vibrant merch
- 26:43 Thoughts on CUs doing something similar
- 28:51 Thoughts on experimenting as a leader
- 31:38 How employees got on board with the coffeeshop idea
- 34:22 How Vibrant stands out
- 37:25 Final thoughts
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