Expert Insights from the Indian Sports Industry #236

🎙Closing out the Indian series for the Indian Sports Biz & Tech Report, we present: Unmish Parthasarathi, Founder & Executive Director at Picture Board Partners (Singapore). In this episode of the Sports Tech All Stars Podcast, they discuss the evolution of media rights, the unique characteristics of the Indian sports market, emerging opportunities beyond cricket, and the impact of technology and innovation on sports participation. The conversation also touches on the future of sports in India leading up to the 2036 Olympics, highlighting the potential for growth and development in various sports sectors.Takeaways- Unmish Parthasarathi has extensive experience in the sports industry, working at the intersection of content, technology, and finance.- The media rights landscape has changed significantly, with increased demand and supply fragmentation.- India's sports culture is dominated by cricket, but there are emerging opportunities in other sports.- The IPL has had a profound impact on Indian sports, both positively and negatively.- Technology and innovation are crucial for the future of sports participation in India.- The audience in India is young, connected, and multilingual, presenting unique opportunities.- The economics of sports media are shifting towards streaming and digital platforms.- Fandom in sports is characterized by loyalty and engagement, which differs from other entertainment genres.- The upcoming 2036 Olympics in India presents a significant opportunity for growth in sports.- There is a growing momentum in the Indian sports market, driven by various factors including technology and youth engagement.To learn more, visit: http://www.pictureboard.asiaGet in touch with Unmish Parthasarathi at: https://www.linkedin.com/in/unmish/Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction02:41 Unmish Parthasarathi's Background and Expertise05:27 Evolving Media Rights Landscape08:43 Comparative Analysis of Global Sports Markets11:28 Unique Indian Sports Audience13:55 Emerging Sports and Opportunities in India16:57 Role of Technology and Innovation in Sports19:51 The Future of Indian Sports22:24 Conclusion