Expert Talks: Bridging the Gap - Aligning Marketing & Sales w/ Cyndi Greenglass of Livingston Strategies [Ep. 41]

⚔️ Sales wants speed. Marketing wants strategy. So why are these two essential teams still so out of sync?In this Expert Edition of Marketing Corner Talks, Dave sits down with Cyndi Greenglass—data-driven strategist, educator, and founding partner at Livingston Strategies—to unpack the tension and deliver a practical path forward.Together, they explore how misalignment between sales and marketing isn’t just a communication issue—it’s a structural one. From shared KPIs to executive-level strategy, Cyndi lays out how marketing can prove its value, speak the language of ROI, and earn its seat at the revenue table.Whether you’re building a brand, closing deals, or bridging departments—this conversation will sharpen your edge.🎯 Highlights: – Why “marketing and sales alignment” starts in the C-suite – The KPIs that matter (and how to use them) – How marketers can stop being seen as a cost center – Actionable steps to build real collaboration this week📌 “Marketing isn't a cost center. It’s a growth engine—if you can prove it.” 📈 Perfect for: B2B marketers, founders, sales leaders, and students stepping into strategy roles.🎧 Listen now and follow for more unfiltered conversations at the corner of marketing + momentum.📑 Talk Strategy With Us 🗓️ ⁠Book a 1:1 chat⁠ with the team — whether you're in sales, school, or scaling.💰 Start Investing with Addy!Sign up at ⁠addyinvest.ca⁠ and use referral ID MarketingCornerTalks to unlock AddyOne perks after verifying your email. ✅ No expiry. Start when you're ready.