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Marketing Corner Talks

by David Keighron

Welcome to Marketing Corner Talks! Marketing Corner Talks bridges the gap between classroom learning and the real world of marketing. Hosted by Douglas College professor Dave Keighron and produced by students, the show brings together educators, industry professionals, and emerging marketers to discuss how theory meets practice in today’s evolving digital landscape.

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Episodes

  1. He Opened Vancouver's First Escape Room, Then Took It To Dragon’s Den

    In this episode of Marketing Corner Talks, host Dave Keighron is joined by entrepreneur, marketing instructor, and escape room founder Chris Ricard for an in-depth conversation on creativity, resilience, and learning through real-world hustle. Chris traces his entrepreneurial journey from early...

  2. Holistic Marketing: The Mindset Shift Every Founder Needs with Lili Molavi

    In this episode of Marketing Corner Talks, host Dave Keighron sits down with Lili Molavi, CEO of Molavi Consulting Group and RBC Canadian Women Entrepreneur Awards nominee, to explore how human-centered strategy and personal well-being shape sustainable business success. Lili shares her journey…

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  3. Teaching Marketing by Bridging Academia and Industry with Dr. Gabriela Birnfeld Kurtz

    In this episode of Marketing Corner Talks, host Dave Keighron launches the show’s new format of blending real-world marketing conversations with student voices and applied learning insights. Joining him is Dr. Gabriela Birnfeld Kurtz, Assistant Professor at the University of the Fraser Valley,...

  4. From Lockdown to Launch: How "We Make Games" Built a Hit with "Teddies vs. Monsters"

    In this episode of Marketing Corner Talks: Business Edition, host Dave Keighron sits down with Javier Lavalle, co-founder of We Make Games, the indie board game publisher behind the breakout hit Teddies vs. Monsters. What began as a pandemic idea amongst roommates has evolved into a fast-growing...

  5. Dating Apps are Broken! | Pascal Zirn on Building Crushy Social and Redefining Social Connection

    In this episode of Marketing Corner Talks, we sit down with Pascal Zirn, founder of Crushy Social, Inc., to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory paywalls, and black-box algorithms, instead, offering a human-first approach…

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  6. From Red Wagon to National Shelves: Squamish Water Kefir (Soon to be: Everwell) on Scaling Probiotics With Purpose. [Ep. 49]

    From a red wagon in Squamish to national shelves, Sabrina Horlyck & Kristin Campbell turned “magic potion” gut tonics into Squamish Water Kefir — one of BC’s most innovative wellness brands. 🌱 Now, they’re rebranding to Everwell and launching a shelf-stable probiotic powder to take their mission...

  7. Ray Wang on building RW Digital with analytics, trust, and technical grit. [Ep. 47]

    🎧 New Episode Drop! 📊 Analytics. Integrity. Results. From coding at night to consulting by day, Ray Wang built RWDigital to close the gap between strategy and technical execution. In this episode, we dive into how his Vancouver-based agency helps clients go beyond flashy campaigns to build…

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  8. Fair Trade to Fabric Waste - Jackee Kasandy on Building Ethical Retail for a Sustainable Future.

    In this episode of Marketing Corner Talks – Business Talks Edition, host Dave Keighron sits down with Jackee Kasandy, founder of Kasandy Inc., a Vancouver-based social enterprise redefining commerce through fair trade and artisan partnerships. Jackee shares her remarkable journey from growing up…

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  9. Marketing Martial Arts - Sasha Tadayoni of Modern Warrior Academy of Self-Defence. [Ep. 48]

    🥋 A health crisis changed his path. Sasha Tadayoni rebuilt through martial arts - then launched Modern Warrior Academy to help New Westminster grow stronger through self-defence and community. 🥊 We talk competence → confidence, small-class teaching, and how local action scales impact. We also...

  10. Innovation, Grit, and Community with Shahnawaz Karim of Wheels Guru and Ulka Gear. [Ep. 46]

    🚀 ✨ New Episode Drop! Meet Shahnawaz Karim, the unstoppable force behind Wheels Guru and Ulka Gear ⚙️🏍️ From launching a patented motorcycle jacket that turns into a backpack to building global rider communities and training thousands across continents, Shahnawaz is changing the way we think...

  11. Wellness with Intention and Impact with Nav Gill [Ep. 45]

    ✨ New Episode Alert! We sat down with Nav Gill, founder of Roshni Wellness, to talk about what it means to bulid a wellness brand rooted in community, cultural healing, and building a purpose-driven brand in the modern wellness space 🧘‍♀️🕯️ What began as a personal journey through burnout…

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  12. Marketing for Reconciliation with Rob Schulz. [Ep. 44]

    How can marketing support reconciliation and drive real impact? In this episode, we sit down with Rob Schulz — Métis entrepreneur and founder of Shop First Nations — to explore how digital strategy, community values, and e-commerce intersect. Learn how Rob made the bold leap from a corporate IT...

  13. April 2025 In 20 minutes. [Ep. 43]

    🚀 NEW EPISODE ALERT! 🎙️✨ Our latest monthly compilation is LIVE: Discipline, Metrics, & Pizza: Lessons from 3 Experts We’ve curated the best moments from three standout guests — each offering bold insights on leadership, strategy, and innovation in marketing and sales: 🧭 Vitor Makaron – On why...

  14. From Parliament to Pedals - Transforming the E-Bike Experience w/ Daniel Godfrey of Cykel Technologies [Ep. 42]

    In this Business Edition of Marketing Corner Talks, Dave connects with Daniel Goffrey, ex-UK government advisor turned founder & CEO of Cykel Technologies. Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes. As Canada’s...

  15. Expert Talks: Bridging the Gap - Aligning Marketing & Sales w/ Cyndi Greenglass of Livingston Strategies [Ep. 41]

    ⚔️ Sales wants speed. Marketing wants strategy. So why are these two essential teams still so out of sync? In this Expert Edition of Marketing Corner Talks, Dave sits down with Cyndi Greenglass—data-driven strategist, educator, and founding partner at Livingston Strategies—to unpack the tension…

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  16. Expert Talks: What Really Drives Growth: Sales or Marketing? w/ Vitor Makaron of Tree Island Steel [Ep. 40]

    🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝 We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing. 🎯 Whether you're leading...

  17. March 2025 In 20 minutes. [Ep. 39]

    🚀 NEW EPISODE ALERT! 🎙️✨ Our monthly compilation is LIVE: Last March in 20 Once again, we've pulled three business stories from our three previous guests — spotlighting how marketing and branding drive impact, identity, and growth: ☕ Nadine Umutoni of @nezacoffee – A clip on launching a fair...

  18. Expert Talks: The Value of Marketing Education w/ Lisa Dahmani, CMO of UX Design Institute. [Ep. 38]

    In this episode of Marketing Corner Talks, Lisa Dahmani, CMO of UX Design Institute, shares her journey from a marketing coordinator to a Chief Marketing Officer. She discusses her early passion for marketing, the importance of education versus on-the-job learning, and her significant growth at...

  19. From Passion to Impact – Ekaose Mon-John Nwadiani's Journey with Hybis Brands & Vansuya Food Bank. [Ep. 37]

    How do you scale a culturally inspired brand and make a difference in your community? In this episode, Ekaose Mon-John Nwadiani shares his journey from digital marketing to food entrepreneurship, discussing: Building a brand from scratch using storytelling & market insights. Breaking into…

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  20. Business Talk: Entrepreneurship from Rwanda to Canada with Nadine Umutoni of Neza Coffee. [Ep. 36]

    What does it take to build a socially responsible business from the ground up? In this episode of Marketing Corner Talks, Dave Keighron interviews Nadine Umutoni, founder of Neza Coffee, as she shares her incredible story of growing up in Rwanda and launching an ethical coffee brand in Canada....

  21. February 2025 In 20 minutes. [Ep. 35]

    🚀 NEW EPISODE ALERT! 🎙️✨ Our monthly compilation is LIVE: Last February in 20 We’re diving deep into marketing, business growth, and digital disruption with: 📚 Néna Rawdah of @crossandcrows – How small businesses carve out their niche & attract loyal customers 💡 Dr. Andrew Woods, DMgt., MBA…

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  22. Expert Talk: Revolutionizing Real Estate Marketing with Stephen Jagger of Addy. [Ep. 34]

    🎙️In this conversation, Dave Keighron interviews Stephen Jagger, co-founder of Addy Investments, an innovative platform that democratizes real estate investing for Canadians. 🎤They discuss the challenges of traditional real estate investment, the importance of building trust with investors, and...

  23. Expert Talk: Soft Skills in The Age of A.I. with Dr. Andrew Woods of AskUs Consulting. [Ep. 33]

    🚀 First Expert Talk of 2025! 🎙️ In this episode of Marketing Corner Talks, host Dave Keighron and guest Dr. Andrew Woods discuss the critical role of soft skills in the age of artificial intelligence. 🎤They explore how emotional intelligence, creativity, and leadership are becoming essential…

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  24. Business Talks: Marketing bookstores as communities with Nena Rawdah of Cross & Crows Books. [Ep. 32]

    🎧5th episode of 2025: Marketing bookstores as communities with Nena Rawdah of Cross & Crows 🎙️In this episode of Student Talks, Dave's podcast producer Carlos interviews Nena Rawdah, the owner of Cross & Crows Books, a queer-centric bookstore in Commercial Drive, Vancouver. 🎤Nena shares her...

  25. January 2025 In 15 minutes. [Ep. 31]

    🎧 Special 15-Min. Episode: The Best Marketing Insights from January’s Guests! 🎙️In this episode of Business Talks, host Dave Keighron revisits three insightful conversations with entrepreneurs who shared great marketing and business insights. 💡 Whether you’re an entrepreneur, marketer, or…

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  26. Business Talks: Building Artisan Communities with Linzy Le of Churi. [Ep. 30]

    In this episode of Business Talks, host Dave Keighron interviews Linzy Le, founder of Churi - a gift shop franchise based in New Westminster. Linzy discusses her passion for handmade products, the challenges she faced during the pandemic, and her vision for Churi as a community hub supporting…

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  27. Business Talks: Building A Brand With Nicolas Scott Of Ampliar Creative. [Ep. 29]

    In this episode of Business Talks, host Dave Keighron interviews Nicolas Scott, managing partner of Ampliar Creative. They discuss Nick's journey into entrepreneurship, the challenges faced while starting a creative agency, and the importance of storytelling in marketing. The conversation also...

  28. Business Talks: Engaging Film Lovers with Bob Woolsey of Peliplat. [Ep. 28]

    In this episode of Business Talks, host Dave Keighron interviews Bob Woolsey, the Public Relations Manager of Peliplat, a community platform for film and television enthusiasts. They discuss the evolution of Peliplat from a database to a vibrant community, the challenges faced in engaging users,...

  29. Business Talks: Navigating the Digital Landscape with Greg Ryder of BAM Digital. [Ep. 27]

    In this episode of Marketing Corner Talks, Greg Ryder, co-founder and VP of BAM Digital, shares insights into the challenges and successes of navigating the digital landscape in the real estate industry. He discusses the importance of UX/UI design, adapting to market fluctuations, and the...

  30. Business Talks: Westminster House's Mission to Support Women in Recovery. [Ep. 26]

    In this episode of Marketing Corner Talks, host Dave Keighron speaks with Jordan Veller and Ashley Altun from Westminster House, a non-profit retreatment center for women. They discuss the mission and evolution of Westminster House, the importance of gender-specific treatment, and the various...

  31. Expert Talks: Podcasting Insights with Jennifer Lee Gunson of J-Pod Creations. [Ep. 25]

    Marketing Corner Talks listeners, this is a contest you don’t want to miss! Listen to this episode for a chance to win a $50 Amazon gift card! In this podcast, Jennifer Lee Gunson, owner of J-Pod Creations, shares her journey from broadcasting to podcasting. She discusses the importance of...

  32. Student Talks: Tackling Nonprofit Marketing with Innovative Strategies – Roselle Dancel’s Experience. [Ep. 24]

    In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the...

  33. Expert Talks: From Academia to Copywriting – Victoria Cowan on the Art of Writing and AI in Marketing. [Ep. 23]

    Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic...

  34. Business Talks: Building a Running Community with kamino Running. [Ep. 22]

    In this episode of Business Talks, we sit down with Daniel Simpson, the founder of kamino Running based in Coquitlam, BC. Daniel shares his journey from a passion for running to launching his own running club, kamino Running. We discuss the importance of building a community-focused business, how...

  35. Business Talks: Building a Sustainable Future with The Refill Stop. [Ep. 21]

    We had the pleasure of speaking with Jessica Brown, owner of The Refill Stop in New Westminster. Jessica shares her journey to opening her eco-friendly refill shop, where customers can refill home and body products while reducing packaging waste. She discusses the importance of sustainability,...

  36. Business Talks: A Holistic Approach to Yoga. [Ep. 20]

    We had the pleasure of speaking with Laura O'Reilly, the inspiring owner of Yoga at the Quay in New Westminster. She emphasizes the four paths of yoga and the importance of making yoga accessible to everyone. She also highlights the community-oriented nature of the studio and the importance of...

  37. Business Talks: Building Community and Connection through Board Games. [Ep. 19]

    Andrea shares how she and her husband turned their love for board games into a community hub, offering a unique offline experience in a digital world. From navigating pandemic challenges to fostering a place where creativity and connection come first, this episode is packed with insights on...

  38. Expert Talks: Marketing and Branding with Rich Patterson.

    We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️ Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his...

  39. Business Talks: Fostering A Love Of Reading in Local Schools. [Ep. 18]

    Join us in this heartwarming episode of "Marketing Corner Talks" as we explore Kinder Books with its passionate owner, Anne Uebbing. Discover Anne's journey from Germany to Canada, the challenges of running an indie bookstore, and the innovative Read and Reward program that fosters a love for...

  40. Business Talks: Community Tails & Innovation in Pet Store Management. [Ep. 17]

    In this heartwarming episode of Marketing Corner Talks, Dave Keighron sits down with Karima Jivraj, franchise partner and store owner of Bosley's in New Westminster, and the executive director of Pets Canada. Karima shares her inspiring journey from Kenya to Canada, and how her father's...

  41. Business Talks: The Power of Connecting Cultures & Bridging Social Gaps. [Ep. 16]

    Join us in this enlightening episode as Sally Martin, founder of Valid Dreams Foundation, shares her inspiring journey of creating a more inclusive society. Discover how Sally’s nonprofit tackles the pressing challenges of racism, discrimination, and social integration for newcomers in Canada....

  42. Business Talks: Transit Tales and Non-profit Challenges. [Ep. 15]

    Meet Bryan Larrabee on our new podcast episode! Discover how the Transit Museum Society brings BC’s transit history to life at local events. 🎧 Hear about their vintage buses and the drive to preserve history. Key insights: Driving History: The Transit Museum's Non-Profit Journey On Track with...

  43. Student Talks: From Podcast Episode to Job Opportunity.

    In this inspiring episode of Marketing Corner Talks, we want to introduce you to a true success story from one of our students: Real-World Challenge: Mia Crespo, a digital marketing student, applied classroom knowledge to solve a genuine business issue for Vancouver Circus School (Listen our...

  44. Business Talks: Wine Production & Marketing Challenges. [Ep. 14]

    Join us on Marketing Corner Talks as we open the story of California Cult Classics, where Frank transforms urban spaces into premium wineries. Discover how he imports Napa Valley's finest grapes to North Vancouver, bypassing traditional winery expectations and offering wine lovers high-quality,...

  45. Business Talks: Unlocking Artistic Innovation. [Ep. 13]

    Join Kristine Dizon as she shares the heart behind The Modern Artist Project on Marketing Corner Talks. It’s all about giving artists the tools they need to thrive. If you’re looking for a dose of inspiration mixed with practical advice, this episode is for you!

  46. Business Talks: The journey of turning hemp and honey into magical skin care products. [Ep. 12]

    In this episode, Jill Ozero shares her journey from beekeeping to founding Hipbees, blending hemp and honey to create skincare that's good for you and the planet. Discover the passion behind her products and how she's making a buzz in the beauty world. Join us for a story of innovation, nature…

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  47. Business Talks: Winnie Hsu - Turning Dreams Into Reality. [Ep. 11]

    Get ready for a dose of inspiration with Winnie Hsu on Marketing Corner! Winnie’s story is nothing short of amazing—from starting with nearly nothing to becoming a guiding light for new entrepreneurs in Canada. In this episode, Winnie shares how she built her success and now helps others do the...

  48. Business Talks: Gerardo and the Tale of Philip’s Surprise Fame. [Ep. 10]

    Catch up with Gerardo, our neighbour and returning guest, as he shares the fascinating continuation of Philip’s story. This episode delves into how a simple overbid on a game show led to a series of events that propelled New Westminster into the global spotlight. Join us as we explore the…

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  49. Business Talk: Brewing Success with Dustin Copeland of Serious Coffee. [Ep. 9]

    This episode of Marketing Corner is a MUST- LISTEN for coffee lovers and budding entrepreneurs alike. Join us as we delve into the world of Dustin Copeland, the entrepreneurial spirit behind Serious Coffee. Dustin shares his journey of blending sales skills with genuine community engagement to...

  50. Business Talks: Marketing New Westminster - Reviving Tourism & Sparking Connection. [Ep. 8]

    Discover the secrets and techniques in the back of reviving tourism publish-COVID with Gerardo Carro, the Executive Director of Tourism New Westminster! From overcoming challenges to revolutionary marketing techniques, this episode is packed with notion and valuable insights for entrepreneurs and...

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ABOUT THIS SHOW

Welcome to Marketing Corner Talks!

Marketing Corner Talks bridges the gap between classroom learning and the real world of marketing. Hosted by Douglas College professor Dave Keighron and produced by students, the show brings together educators, industry professionals, and emerging marketers to discuss how theory meets practice in today’s evolving digital landscape.

HOSTED BY

David Keighron

CATEGORIES

business

Frequently Asked Questions

How many episodes does Marketing Corner Talks have?

Marketing Corner Talks currently has 57 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Marketing Corner Talks about?

Welcome to Marketing Corner Talks! Marketing Corner Talks bridges the gap between classroom learning and the real world of marketing. Hosted by Douglas College professor Dave Keighron and produced by students, the show brings together educators, industry professionals, and emerging marketers to...

How often does Marketing Corner Talks release new episodes?

Marketing Corner Talks has 57 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Marketing Corner Talks?

You can listen to Marketing Corner Talks on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Marketing Corner Talks?

Marketing Corner Talks is created and hosted by David Keighron.
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