Expert Talks: The Value of Marketing Education w/ Lisa Dahmani, CMO of UX Design Institute. [Ep. 38]

In this episode of Marketing Corner Talks, Lisa Dahmani, CMO of UX Design Institute, shares her journey from a marketing coordinator to a Chief Marketing Officer.She discusses her early passion for marketing, the importance of education versus on-the-job learning, and her significant growth at HubSpot.Lisa emphasizes the transition from execution to management, her motivations for moving to a smaller organization, and her insights on the future of marketing, particularly with the rise of AI.She concludes with valuable advice for aspiring marketers.