Exploring Market Research in Africa

In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-actionSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025