Exploring the Human Side of Transit Data with CUTR's Dr. Victoria Perk, Transit Research Program Director

What happens when an economics student looking to make some extra money accidentally discovers a lifelong passion for transit research? In this episode, hosts Levi McCollum and Christian Londono sit down with Dr. Victoria Perk, Transit Research Program Director at the Center for Urban Transportation Research (CUTR) at the University of South Florida, to explore her remarkable three-decade journey from reluctant graduate student to Florida's leading expert on National Transit Database (NTD) reporting and training. Dr. Perk shares the story of how a simple job opportunity at CUTR in the early 1990s—back when NTD data was collected via phone calls and handwritten forms—evolved into a career dedicated to bridging the gap between academic research and practical transit applications. As the principal investigator for Florida's longest-running NTD support contract with FDOT, she reveals the critical role accurate data plays in transit funding formulas and why her viewer access to agency NTD accounts is so crucial (hint: don't remove her!). Beyond the numbers, this conversation dives deep into the human elements that drive Dr. Perk's work: her passion for understanding how people make transportation choices, her innovative approach to recruiting students through semester-long "interviews" disguised as economics classes, and her commitment to developing the next generation of transit professionals. She discusses current research on the economic impacts of public transportation, the challenges of measuring success in emerging microtransit services, and why "perfect is the enemy of good" when it comes to research publication.