Exploring the Power of Playbooks with Michael Hanson, Founder & CEO of Growth Genie

In this episode of the Carrot and Stick podcast, Derry sits down with Michael Hansen, co-founder and CEO of Growth Genie, a sales consultancy for SaaS companies. They dive deep into the world of sales management and leadership, discussing topics such as writing playbooks, qualification frameworks, and effective training and coaching for sales reps. Michael shares his expertise and top tips for aspiring managers and sales leaders. Plus, he talks about his own podcast, The Cosmic Bridge, which explores the theme of balance in various aspects of life, including sales.