Exploring the World of Synthetic Data

In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research. Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.The Research World article that sparked this conversation: https://researchworld.com/innovations/synthetic-data-just-a-hype-decoding-synthetic-data-for-product-testing And the Ipsos report that goes with the article: https://www.ipsos.com/en-ph/humanizing-ai-2-the-power-of-product-testing-with-synthetic-data 🗺️Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: https://www.esomar-latam.com/Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025