Exploring why customers return and exchange product to improve your post-purchase experience with Pooja Parikh (VP of Planning and Operations, Andie Swim)

On this episode of Retention Chronicles, we’re joined by Pooja Parikh, VP of Planning and Operations at Andie Swim. Pooja tells Mariah about her background as well as how Andie Swim was started to make all customers confident and comfortable in swimwear, helping customers with sizing guides and quizzes, designing swimsuits for all bodies, how budget allocation has changed as Andie has grown, ensuring the first touchpoint with a customer is valuable, expanding their post-purchase experience to include returns and exchanges, the Malomo + Loop integration, and more!