Exporting as a path to grow your business with Jenn Cooke, Director of Inclusive Trade, EDC.

In this episode, host, Shannon Pestun speaks with the EDC's Director of Inclusive Trade, Jenn Cooke.  As the Director for Inclusive Trade, Jenn leads a team that is focused specifically on helping more women and diverse Canadian entrepreneurs realize their global potential with confidence by removing barriers, creating an equitable playing field, and increasing accessibility to products and services. Jennifer is inspired by Canadian entrepreneurs and believes strongly in the untapped potential to grow Canada’s economy by empowering more women, Indigenous, Black and racialized peoples, and those from the LGBT+ communities and/or living with disabilities, through business to scale and grow beyond borders.  There's a lot of benefits to exporting and Jenn and Shannon discuss how it is opening doors for women entrepreneurs and why more women should think about exporting as a growth and sustainability strategy. Listen in to learn some of the myths about exporting, the pros and the cons and what women owned small business owners need to know. Get in touch: Women's Enterprise Organizations of Canada   Export Development Canada   Trade Commission Services  Forum for International Trade Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.  We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.