Exposing the Cult of Elon, Where Hype Meets Hubris and Reality Hits the Curb

The article details one Tesla owner's journey from enthusiastic supporter to disillusioned critic of Elon Musk and his company. Feeling betrayed by Musk's behaviour and the transformation of Tesla into a "meme stock," the owner rebrands their Model 3 as a "Doge3" protest vehicle. This act of rebellion reflects a growing "Dogeification of Tesla" movement among owners who feel "Musked," meaning misled by Musk's promises and actions. They express their discontent through satirical rebadging and public displays of regret. The author calls for consumers to reclaim their power and question the uncritical worship of tech billionaires. Ultimately, it serves as a reminder that technology should serve progress, not spectacle. The text further explores Musk's potential response and hopes to transform him into a meme that consumers can use to express their disillusionment with Tech Gazillionares. Read the article.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).