Express Improves Loyalty Program Through Smart Use of Data
from Total Retail Talks Hosted by Joe Keenan
In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.
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This episode is 11 minutes long.
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This episode was published on September 10, 2018.
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