EXTRA: The Potential Applications of AI and Biometrics

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emphasizes the importance of investing in data teams and insights professionals to leverage AI effectively. 🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. 🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress Send us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025