EXTRA - Using Hip-Hop to Discover Innovators

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hunter-farmer framework for understanding innovators and the double-edged sword of their traits. He explains how his love for hip-hop and his background in journalism and entrepreneurship led him to his current role. Jonathan emphasizes the importance of recognizing transferable skills and not limiting oneself to a specific job title. 🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. 🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025