F1 extended but Heineken facing Champions League TKO

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Ben Cronin, Jonathan Rest, Martin RossEditor: Lumi LehmuskallioSources:1. Heineken boosted by F1 renewal ahead of expected UCL loss2. AB InBev poised to land Uefa beer category deal3. RFP beefs up partnerships unit as first sponsor nears4. Seasonality prompts TKO’s third-quarter revenue drop5. Blue Jays’ heartache pulls in huge Sportsnet ratings  Hosted on Acast. See acast.com/privacy for more information.