Facebook vs. Google Ads for E-Commerce: How to Budget and Choose the Right Platform

Just getting started with paid ads for your e-commerce store? In this episode, we tackle one of the biggest beginner questions: Should I run ads on Facebook or Google? And more importantly, how should I optimize my budget?🎯 What you’ll learn:How to choose the right ad platform based on customer awarenessThe difference between problem-aware vs. solution-aware audiencesThe Problem & Solution Aware Scale and how to use itWhy Google Ads work better for high-intent searchesWhen to use interruption marketing (like Facebook, Instagram, TikTok)The hidden cost of low-awareness audiences—and how to make it work💡 Perfect for:E-commerce founders, performance marketers, DTC brands, and anyone trying to stretch their ad budget for real results.🛠 “If they’re not thinking about the solution, you’ve got to interrupt them with a strong message and a clear path.” — [Matt]🔍 Get ready to make smarter ad decisions that match your audience's awareness and search behavior.