Facing the Gray Market Problem on Amazon
from Owning The Buy Box Hosted by IPSecure
Hundreds of millions have been spent fighting counterfeits on Amazon, but there is a bigger, much tougher revenue drainer for brands and it's called the Gray Market. Our guest today, Aman Advani, industry expert and Director of Operations at AO2 Management, joins us to discuss how brands and their agencies can effectively protect their sales channels from the gray market sellers. Join us as we discuss: Identifying unauthorized sellers The gray market problem vs. counterfeiting Establishing long-term brand protection How to know if you’re winning
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