Owning The Buy Box
by IPSecure
Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level. You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box. Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers. If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place. Welcome to Owning the Buy Box!
Episodes
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Protecting Ecommerce - Part One - The Front Lines
Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an…
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Protecting Ecommerce - Part Two - The Regulations and Regulators
Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an…
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Protecting Ecommerce - Part Three - The Gray Market
Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an…
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Protecting Ecommerce - Part Four - The Ideal Brand Protection Strategy
Protecting Ecommerce with Paolo Emilio Ascoli In this conversation, David Cooper, CEO of IPSecure, interviews Paolo Emilio Ascoli, the Director of Ecommerce for Corsearch, about the convergence of brand protection and ecommerce. Paolo’s background in intellectual property law serves as an…
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Pattern Recognition - Part One - Data Driven
Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached...
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Pattern Recognition - Part Two - Brands and the Customer Experience
Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached...
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Mission Driven - Part Two - Working with Resellers
Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the...
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Mission Driven - Part One - Doing Good
Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the...
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Omnichannel is King - Part One - Scale
An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves…
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Omnichannel is King - Part Two - Brands vs Products
An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves…
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Omnichannel is King - Part Three - Strategy and Tactics
An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with Brennan Ursu, Director of Marketing Strategy at Zoomget, one of the largest importers of disposable gloves…
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Liability, Speech, and the Evolution of Marketplaces with Mike Masnick
The line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, Mike Masnick , shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike. Mike…
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Suing Amazon Sellers is a Big (and Controversial) Business
Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s…
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Twisted X Has a Mission to Make the World Better, and It's Working!
This week, we’re joined by Tricia Mahoney, CMO at Twisted X Global Brands to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability…
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Map Pricing & Hybrid Selling on Amazon
This week, Jessalynn Henry, Head of Ecommerce and Brand Management at NewAir, to discuss the competitiveness of the Amazon marketplace, as the small appliance market has become one of the fastest growing today. Jessalynn shares her insights on growing brand affinity, the importance of map…
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Are Licensed Investigators the Key to Halting Grey Market Sellers?
Chris Anderson, the CEO of eEnforce, to discuss the evolving landscape of online selling and the challenges faced by brands in tackling the gray market problem. They delve into the economic efficiency of combating gray market sales, and the importance of convincing decision-makers that this...
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How Will the INFORM Consumers Act Impact Online Brand Protection?
Are you prepared for the upcoming INFORM Consumers Act and how it will affect your business? This week, host Dave Cooper, discusses the new legislation set to bring changes to the way information is collected and verified on sellers. We discuss how this will impact the marketplace and what…
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How Pattern Accelerates Brands Towards Marketplace Domination
Are you ready to take your brand to the next level on Amazon and other Marketplaces? Look no further than today's episode, where we sit down with Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make...
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Successful Brands Sell Direct-to-Consumer on Amazon
Selling Direct-to-Consumer (D2C) on Amazon is one of the best ways to protect your brand from unauthorized gray market sellers. But when premium brands want to grow from $5 million to $20 million in sales on Amazon, unique skills and expertise are needed — it's time to call in the experts. This...
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Creating the Infrastructure on Amazon to Fight the Gray Market
One of your biggest customer interaction points is Amazon, whether you like it or not. Either you directly offer your product on the marketplace, or your products sell indirectly through third-party sellers. Either way, you must establish a brand protection plan for your products to control the...
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Successful Aggregators Are Expert Brand Protectors
Protecting your brand and revenue on Amazon can be a difficult task. Trademark protection, brand registry and keeping your Buy Box free of unauthorized sellers feels overwhelming for many brands. Thankfully, on Owning The Buy Box we bring in experts, with practical solutions, and battle tested...
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Protecting Your Buy Box For Black Friday
High-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your customers Holiday a real stinker! Our guest today…
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Expert Sellers Are True Brand Protectors
Brand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience. Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert!…
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Big Volume Sellers Lean On Brand Protection
Getting a grip on who is selling your products on Amazon is vital to your business success Big volume sellers tend to overlook the unintended consequences of bad sellers on Amazon and the impact it has on their brand. Leading them to lean on law firms and expensive (highly manual) brand…
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Facing the Gray Market Problem on Amazon
Hundreds of millions have been spent fighting counterfeits on Amazon, but there is a bigger, much tougher revenue drainer for brands and it's called the Gray Market. Our guest today, Aman Advani, industry expert and Director of Operations at AO2 Management, joins us to discuss how brands and…
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Fixing Brand Protection to Help Increase Revenue
You shouldn’t be losing out on potential revenue to online piracy. It’s not just about protecting yourself from counterfeiters on Canal Street in New York, it’s online now too. Today’s guest, Charlie Abrahams, Industry veteran and Commentator on the Brand Protection space, joins the show to…
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Protecting Your Brand and Sales on Amazon
Controlling your sales channel on Amazon is critical. Amazon’s reach is growing every single day, but how can you prevent 3rd-party sellers from taking your sales? Today’s guest Jed Nelsen, Director of Compliance, Risk and Legal at Kaspien, Inc, ranked in the top 100 sellers on Amazon, joins the...
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Introducing: Owning The Buy Box
On Amazon, counterfeiters, and unauthorized sellers are hurting your business and your brand. The buy box is being hijacked. It’s time to take it back. You need to own the buy box. That’s why we at IPSecure are excited to announce our new podcast, Owning the Buy Box, a show for everyone looking…
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About this show
Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level.
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.
Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.
If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.
Welcome to Owning the Buy Box!
Hosted by
IPSecure
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