Fail fast and pivot faster in marketing with Cari Jaquet

Marketing is always evolving, and staying ahead means embracing change.Cari Jaquet, CMO of P0 Security, shares her insights on how marketers can stop playing catch-up by constantly experimenting, adopting new technologies, and making data-driven decisions. She discusses how to pivot quickly and adapt your strategies to the market’s ever-changing demands.In this episode, you’ll learn:Why continuous experimentation isn't optional anymoreHow to embrace AI without letting it make you lazyHow to ensure marketing is tightly aligned with salesHighlights:(00:00) Meet Cari Jaquet (01:43) The evolving role of a CMO today (02:48) How to embrace AI without fear (08:49) Why your content strategy must account for AI-aided search (13:19) Marketing as a revenue and pipeline driver (15:02) When to break up with a campaign (17:05) The case for failing fast and failing oftenResources:Cari’s LinkedIn: https://www.linkedin.com/in/cari-jaquetGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/