Fair Forecast: Meet the guys disrupting eCom with fixed CPAs (and who get stuff done)

In this episode of Tash Talks TV, Tash sits down with Joel Williams and Adam Wilmshurst, the powerhouse duo behind Fair Forecast, to unpack how they’re disrupting the e-commerce landscape with fixed CPA affiliate marketing – and doing it faster than almost anyone else in the game.The guys share:How being “unhireable” in traditional roles led to building their own successWhy e-commerce needs a fairer, scalable alternative to Meta and Google adsThe untapped power of affiliate partnerships and unused publisher inventoryHow they onboarded 45 brands in just a few weeks—with zero external fundingWhy Joel meditates daily and once nearly became an Uber driver on the sidedam’s drama school background—and how creativity fuels Fair Forecast’s growthThis episode is fast-paced, funny, and brutally honest. If you're in the eCom, growth, or performance marketing space, or just love a sharp, no-BS startup story, this one’s for you.