Fair Trade to Fabric Waste - Jackee Kasandy on Building Ethical Retail for a Sustainable Future.

In this episode of Marketing Corner Talks – Business Talks Edition, host Dave Keighron sits down with Jackee Kasandy, founder of Kasandy Inc., a Vancouver-based social enterprise redefining commerce through fair trade and artisan partnerships.Jackee shares her remarkable journey from growing up in Kenya to building a lifestyle brand that connects conscious consumers to ethically sourced products from across Africa and beyond. Together, they explore the challenges of entrepreneurship, the power of storytelling in retail, the transition from brick-and-mortar to digital, and Jackee’s ambitious new circular economy initiative tackling fabric waste in Vancouver.This conversation offers valuable insights into resilience, creativity, and the future of socially conscious business.Episode Chapters:00:00 – Introducing Kasandy Inc.01:24 – Corporate Life Before Kasandy04:09 – The Spark Behind Kasandy05:11 – Early Days of Building the Business07:07 – Kasandy’s Product Offerings10:53 – Working and Collaborating with Artisans13:21 – Communicating Impact and Quality to Customers16:00 – Buyer Behaviour Shift to E-commerce19:46 – Kasandy’s Circular Economy Initiative20:42 – Challenges in Digital Strategy24:45 – The Circular Economy Initiative in Practice30:51 – Closing Case Study & ReflectionsConnect with Jackee and Kasandy Inc.Website: https://kasandy.com Instagram: @kasandyinc https://www.instagram.com/kasandyinc/, @jackeekasandy https://www.instagram.com/jackeekasandy/, kasandylocallyglobal https://www.instagram.com/kasandylocallyglobal/Facebook: https://www.facebook.com/KasandyInc/about_detailsConnect with Marketing Corner TalksWebsite: http://marketingcornertalks.com Apple Podcasts: https://podcasts.apple.com/ca/podcast/marketing-corner-talks/id1729155917 Spotify: https://open.spotify.com/show/3brRP5j4Flru1lxjHe6BuN?si=31e0a7bc080c45fe Instagram: @marketingcornertalks https://www.instagram.com/marketingcornertalks/Interested in being a guest? Email us at: [email protected]