Fame or Fortune? Creating Content That Actually Sells with Lyndsay from Jammy Digital

In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy.   KEY TAKEAWAYS COVERED IN THE PODCAST Fame vs. Fortune – Know Your Goal- Before creating content, decide whether you’re aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes! Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust. Consistency is Key- Success doesn’t come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lyndsay on LinkedIn, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed. So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience and how to get them to convert to buy. She also shares this, why being transparent is so essential, not only as it's a good thing to do, but how it can attract your perfect customers. This is definitely not one to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Terese Heath Wareing. I hope you are having a wonderful start to your week or middle of the week. or whenever you are listening to this. Also, can I just take a minute to say thank you so very much for taking time out of your day to listen to the podcast. I know that if you are a business owner, [00:02:00] which I'm sure you are, you are very busy and you have lots of things going on in your world. And I really do appreciate the time you take to listen to what I've got to say and the amazing guests that I bring on. And I've got a favor to ask. Is there any chance you would be so kind as to go and write me a review on Apple or Spotify or wherever you listen to this podcast because when people write reviews it gives other people confidence that it's something worth listening to and I would be so, so very grateful and also my aim is to bring you an amazing podcast with amazing guests and the more people that listen to it, the more I can do that. So I just want to thank you so much for doing that for me. Okay. So today is talking about content and I needed this just so you know, I really did need this conversation because even though I am consistent on the podcast and emails on social media, I have not been so great. And. Also, I have wondered whether [00:03:00] I could be more strategic in terms of my content. And I think now, like we talked about with Julie Solomon a few weeks back, we have to work harder than ever to show up and attract our audience and convert our audience. And one of the ways in which we do that is content. So today I'm having a wonderful conversation with the amazing Lyndsay, who runs Jammy Digital with her husband, Martin, which is an award winning content marketing agency for businesses that aren't afraid to stand out. They transform founders, CEOs into globally recognized names. Giving them the power to set industry standards, make connections with game changing people, command a premium pricing and attract top talent. Martin and Lyndsay have also published a bestselling book content fortress that protects business owners from unnecessary stress by helping them attract their dream client. I've met Lyndsay a few times and she is just awesome. Love her to bits and so freaking smart. The two of them are so smart. So it was great to have her join me on the podcast today. We [00:04:00] talk all around content. So content as a whole, in terms of what should you be doing from a long form to short form? How do you connect the two? And we talk about. Doing content for fame versus fortune, which I just thought was an amazing concept of, are you creating content because you want to get famous? Or are you making, creating content because you actually want to make money and eventually sell something? We talked about what makes a great piece of content, what attracts your audience, what types you should be doing. And honestly, it was just an all round amazing conversation. I really love Lyndsay Tibbetts and I am so grateful to bring her to you, my amazing listeners, because I think you are going to get so much from this episode. So without further ado, here's the amazing Lyndsay. Lyndsay, welcome to the podcast. Lyndsay: Oh, thank you so much for having me. I'm so, so excited. Teresa: Me too, because it's funny how you come across people, how you see people and you guys, because there's two of you in your business, you and your husband, [00:05:00] and you had been in my periphery for a long time. And then I met you at something last year and I was like, they are so freaking small. Like. And so we end up going to another event or the same event, but later on in the year. And I immediately was like, I'm sitting on your table. You're so smart. I really need this today. My aim of today's podcast, just so you know, is we're gonna talk about content, but my aim is to give me and my audience some real practical stuff that we can go away and do and inspire me because right now, like lots of us content, feels like it can be quite a hard slog. So I really want to cover that. How does that sound? Lyndsay: Sounds really good. Yeah. And practical advice is what I'm speciality in. Teresa: Perfect. That's the thing. Like someone's taken their time out to listen to this. Hi. Thank you. I want them to have something that they can take away. And I [00:06:00] know that you and what you do in your business, you have done some really, really cool stuff and can help people with this massively. So before we got started, you said something to me, a statement that you can talk about, and I'm just going to jump straight in with it. Fame versus fortune. Like, discuss. Lyndsay: So I think there's a big confusion at the moment with content marketing and the confusion comes from people that pick a fame strategy over a fortune strategy because those are very different. And so a lot of people think that to do good content marketing, to get leads and sales into their business, they need to be famous. So they need to create content that has a very broad appeal that gets a huge audience. And then, and it kind of makes sense, you know, you get a huge audience and then you can monetize that audience. That kind of makes sense. But what you find is that people who follow you for entertainment, follow you because they think you're funny, or they find you inspiring, or they want to know about your lifestyle, don't [00:07:00] necessarily buy from you. And there's countless examples. There's, there's one huge, really, he's a really, really nice guy and he's a business...