EPISODE · Jun 30, 2026 · 8 MIN
飯店WiFi登入頁變金礦？從摩擦點挖出千萬廣告商機
from 創意每天聽
我上次出差住飯店，連上 WiFi 後跳出那個登入頁面，要輸入房號、姓名才能上網。你也遇過吧？ 嗯，這是很常見的狀況，機場、咖啡廳也都有。大家通常都覺得有點麻煩，想趕快點過去。 對啊，它就只是個「門檻」嘛。但你可能沒想到，這個不起眼的登入頁面，現在被開發成一個很厲害的廣告渠道，變成一個賺錢的金礦。 沒錯，這點真的很有意思。原本的摩擦點，現在卻變成營收機會，這與一般想法很不一樣。 我覺得最出乎... 完整 Podcast 內容，請到 https://xiaoko.com 讀取文字版
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飯店WiFi登入頁變金礦？從摩擦點挖出千萬廣告商機
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