Fan Loyalty Is Becoming The New Currency of the Music Industry

Making a Scene Presents - Fan Loyalty Is Becoming The New Currency of the Music Industry The Future of the Music Business Will Not Be Built on Likes For years, independent artists were told to chase attention as if attention alone was a business plan. Get more followers, get more likes, get more views, get more streams, post more videos, feed the machine, stay visible, and hope the algorithm decides to smile on you for a few minutes. That became the daily routine for thousands of artists who were already writing songs, recording music, booking shows, selling merch, and trying to keep their creative lives alive. http://www.makingascene.org