EPISODE · Jul 9, 2024 · 9 MIN
番外篇：想抓住某项流行的运动起家，还有做到百亿的可能性吗？
from Brand H
大家好，一口气，聊了两期lululemon，发现还漏分享了一点，就是：想复制lululemon，抓住某项运动起家，还有做到百亿的可能性吗？【戳时间点，听你想听的】00:48 很多人忽略了：lululemon抓住的“瑜伽”，它不是一项运动。01:59 彩蛋：我的古典瑜伽老师用梵文唱诵“什么是瑜伽”？05:22 想从0开始做品牌？最具性价比的方法：从“特定人群品牌”到“泛人群品牌”。【联系方式】欢迎加入"Brand H品牌交流群“，免费领取”1小时洞察消费者精华课“。【主理人：Ruby简介】**《南方都市报》记者—沃尔玛中国/华润做品牌—Little Freddie小皮 0-1阶段品牌顾问—尚诚消费品事业部总经理/【Brand H】品牌咨询主理人，蒙牛、洽洽、全棉时代等的品牌咨询顾问。**著有《精准内容—让你的内容营销品效合一》，清华大学出版社出版。***是一个爱洞察的逻辑控。【本期音乐】片头曲：Earth Prayer（Snatam Kaur-Ras）
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番外篇：想抓住某项流行的运动起家，还有做到百亿的可能性吗？
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This episode was published on July 9, 2024.
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