This episode, you already know it's fired. Like, just wrapped it up. Jesse Cole gives a Masterclass. Like, I'm not even gonna prolong this. A Masterclass in business and scaling and experience.
So if you're a leader, if you're a business owner, if you're an entrepreneur, this episode is giving you all the tools that you need to create the best experience possible for your customers, for your fans, and for your employees, who are often the most forgotten. So get your notebook ready, get your recorder ready, because this is truly a Masterclass. Ladies and gentlemen, I present the brilliant, the amazing Mr. Jesse Cole. You'll listen in to Mick Unplug hosted by the one and only Mick Hunt.
This is where Purpose Meats Power and StorySpark Transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm really rushed, and trust me, you're in the right place. Let's get unplugged. Jesse, how you doing today, brother?
So great to be with you, my friend. Man, I'm the honor one. You know, I always start my podcast by asking my guests about their be cause, right? That thing that's deeper than your why. You know, Simon Sinek wrote the book, Start With Why.
And I do believe you start with why, but you're actually fueled by your be cause, right? So if I were to say what's your why, you probably say your family, your kids, success. But when I say but why, that sentence usually starts with well be cause and I care about what happens after well be cause. So if I were to say Jesse, man, all the things that you do, the way that you give back, the way that you've changed industry and marketing invisibility, what's your be cause? Well, that's a deep question.
And it's what makes you feel alive. You know, what gives you energy, what fires you up. And you know, a lot of that, if you really dig deep, I think it goes to the root of your upbringing. And you know, for me, as an only child, you know, my parents had to force when I was a kid, my dad helped raise me. You know, I always wanted to feel loved.
I wanted to feel hard of something. I want to feel with people. And you know, what we get to do every day is bring people together from all over the world, from two years old to 82 years old, see people have fun, let loose, not take themselves too seriously, to be in a world of joy. And you know, I get to be in the middle of that every day. And you know, I think the world that has joy, that has fun, that isn't so focused on all the things that are going wrong is a better world.
And so yes, our platform has been anable and we get to put on a crazy show every single night. But I hope that we get to do something that is truly contagious, that joy, that fun, that togetherness, that let loose be the best version of yourself can continue to, for people when they go home, to work, to their friends, to their colleagues. And so I think my because it's bringing the world together filled with joy and just having the time of our life doing it. And that's what I think about daily. And you do it better than anyone I know.
And now a lot of things make sense, Jesse. It's the only child thing, right? So like I told you like Damon John, my mentor, he's the only child. You two are so alike that now I get it. Like it's the only child thing, right?
Like you had to be so imaginative and creative and, you know, to get people to not to be around you, but to get people to want to continue those relationships with you. And you get home and it's you and your parents, right? And your parents were separated in the voice. So like it literally is you and you've got to be creative with, what do I do or who do I talk to? Talk to us about that.
And create attention. And I wanted to, you know, like, hey, you know, my dad worked so hard, he's working constantly. He's going home. I want to, you know, hey, let's do this. Let's do this and create attention and be fun.
And, you know, when I got to be around friends, it's like, what can I do? And it was, you know, just to make the most of every moment with people. And you know, I think about that. And you know, when I go through a door every day, you know, my mindset is bring me energy, bring the fun. And so it's like a trigger for me.
Whenever I interact with people, like, and I want to feel more energized after talking with me and being with me and more fired up about what we can do and not what we can't do. And that excites me. And so yeah, I think as an only child, you know, obviously I was spirited to try to make the most of every moment when I have a chance to be around somebody. And I still try to do that to this act. There you go.
There you go. Man, you know, you've changed, you've changed my life. You changed my businesses in so many ways because my mindset has completely shifted. One of the things that you've said, and it's on my wall, because I need this reminder every day, is that normal gets normal results. And for me, the serial entrepreneur, the highly competitive person that I am, and I know that there are a lot of people that are listening that are watching that are just like us, explain to us why normal just gets normal results and doing the unreasonable is where your focus should be.
Yeah. Well, let's go back to, you know, when I started, I was a 23-year-old GM of a very small college summer baseball team in Gaston, North Carolina, that was failing. For seven years, lowest in the league, the country in attendance, only a couple of hundred fans coming to the games. It was just, it was what it was. And I realized that they were doing the same things.
Every other team did. You have fireworks. You do a bottle head here and there. You would do the things that everyone else did. Well, if you do what everyone else is going to do, you're going to get the same results as everyone else.
And so, you know, you got to do what others won't do. And when you do what others won't do, you're going to do things that may fail. And so I've just been, you know, I think I've learned that first concept from Alan Fadden. He wrote the book, Innovation on Demand. Really brilliant man, very creative.
And yeah, it's whatever's normal to the exact opposite. And, you know, he shared a story of how he sold his book. You know, most people would have your book and a regular bookstore, you know, or with thousands of different books, or you'd have it on Amazon. He's like, I bought an entire retail store in Minneapolis, and I made it a one book bookstore for my own book. And he literally had his book in different sections, Business, History, Self-Help.
And he got so much attention. And I heard that story. It was very formative for me, because he was 23. He went in a different direction. And so when I thought about building, you know, a banana ball and starting with first-star team in Gasoline, and then the banana's like, we got to do things on the people and never see people.
And so like the first thing that we said was like, well, everyone expect players to play, what if they actually dance? And so yeah, it was hard getting the players to dance. They didn't all want to dance in the beginning. But players in the middle of the game dancing. People were like, that's a little bit different.
And I saw the reaction to that. And people started talking about, oh, you guys did the dance, right? And oh, yeah, you guys did the Grandma Beauty Patch, right? Oh, you guys did Flatch because we've all heard my Angela's quote, right?
People don't remember the things that you say. They remember how you make them feel. And I think that is so important and you've mastered that. So for the person that's watching or listening, and they're like, okay, how do I do that within my business that might have a corporate feel or maybe a retail feel? And my team can't get up and dance or at least they think.
I'm not the same. I'm not even the same. I'll tell you that with hundreds of players, but yes, I know exactly what you are saying. So I can only go by the framework of what we used. And the framework that we started with is we looked at all the friction points and an experience for every customer that we interact with.
I learned this from Walt Disney. I mean, Walt Disney put himself in his yes shoes. Yeah, because whenever I go on a ride, I'm always asking what's wrong with this thing and how can you improve? And so, you know, if you look at your industry, you look at what you do, and you look at what are all those friction points, what are all those frustration points for the customer, and then you look at what are all the normal ways of doing things. And so, you know, even start a list, this is the normal way of doing a podcast.
This is the conventional way of selling this. This is the normal way of doing an invoice. This is the normal way of doing voicemail. This is the normal way of doing an email signature. This is the normal way of whatever it is.
Those are micro-loins. And then say, well, what would be something that would be remarkable? Fans versus name of our company, you know, that's the spirit of how we do everything. But there's three words that we talk about regularly, and it's you wouldn't believe. And it's how do we get our customers, our fans, our team members, everyone we interact with, to say you wouldn't believe, you wouldn't believe what they did today.
And so, whatever you're doing, how do you create some you wouldn't believe moments? The only way you do that is you look at what are the normal and say, all right, well, what would be something that would be a little bit crazy or a little bit different, a little bit wild or a little bit more remarkable, a little bit more fun, whatever that word that fits in your brand, ours is fun. So, we look at fun with everything. How do you make it more fun? How do you make baseball fun?
How do you make every moment of our social media fun? Those are the things that we look at. So, I think it's just a framework and every day you got to take time coming up with ideas. If you just say, oh, I'm going to change it, like you got to work your idea muscle. Are you working your idea muscle and actually coming up with ideas on things you can do differently in your job, in your industry?
If you're not doing it, good luck. You're not going to get out of shape and I need to be able to help a lot of ideas. And so, that's what we think about it. So, a follow up question of that, because I love that. And it takes the team to be able to do those things, right?
Because I know how wild and crazy Jesse probably gets in these team meetings where you talk about ideas. And I'm sure now your team has evolved too. They're coming up with some of these crazy cool ideas. So, it's one thing that's aligned in that fan first moment, that fan first mantra. How often do you talk about it?
You know, you can put something on your wall and say, this is what we are, this is what we stand for. But how often do you actually talk about it? How often do you live by it? How often when something goes wrong, it's easy not to do what's best for fans and do what's best for your business. Do you actually live by those values and show your team, this is who you are?
Here's an example. Last year, we, by mistake, send an email out to our fans. It was supposed to go out just at 4,000 because we're only a handful of tickets left in Savannah for a chance to buy tickets, the last few tickets in Savannah. So, 4,000 we sent out to 44,000. We offered them all the opportunity to get tickets with time slots.
So, I remember I'm flying, I'm about to have a speech when this is happening. And I land Twitter, Facebook, emails, everyone's messaging me. How dare you? You said you were going to do this, you weren't going to do this. Literally, our time slot was 9 o'clock and there were no tickets available.
It was Armageddon internally. Like, it was Armageddon. So, immediately, myself and Jared are present because they want this in state one. We don't have all of the say, what are we going to do? And immediately, apologize.
That's first step right now. And again, that's, you know, that's table stakes. Some people don't do it. But the first thing is, we wrote, I was like, Jared, I want to do this. He's like, no, I want to do it.
Like, okay. So, Jared wrote an amazing apology letter and we said, that's not enough. Apologies one thing that's not enough. So, are you really stand by it? So, what are we going to do?
We said, we're going to take care of all these people with tickets for this coming tour. What is that equal? $6 million loss for the company. Over 100,000 plus tickets that we took care of for people. And so, what we did is after we offered that to them, they had to come to any game they won.
Fenway, Car, Yankee State, anywhere. And we have a demand of over 4.2 million people on our water list. So, this is just basically throwing away $6 million. But we said, we got to do it. We got everyone on our team on a Zoom and we immediately said, turn your cameras on.
This is why we're doing this. And then what happened, those first few games that people had, they weren't showing up at the high rate that we usually get. We get 95% retention. But because they were free tickets for them, it was down to like 75%. And I was like, that's not acceptable.
We have millions of people that want to code our games. So, we start messaging them off. So, finally, we said, we will buy back your tickets so we can sell them. Buy back tickets, they're never going to pay for. So, now we're offering free money to these people.
Literally, you know, $200, $300 to get back their tickets so we can get people that are going to come to the game. Do you stand by your values? $6 million loss. Pretty big hit. You go back three, four, five years ago.
That's more than in the total company brought it. But it fans first. And that's what we're going to do. And that's what we're going to make those decisions. So, give examples, give stories, share how you do it.
If you got to do it every single day, and that makes the end. Love it, brother. Love it. And you just said something about stories. And I tell people all the time, like there's three storytellers I know that are great.
Like Nick Manson, Damon Johnson, amazing storyteller, and Jessica. Right. So, what role does storytelling play in the way that you connect with your fans, your employees, and sometimes even your critics? Yeah. So, I think we think more about storytelling first, interestingly, with our biggest fans, which are our team members.
Right. And so, we talked about how do we keep fans first in front of people. So, when we go on the tour, now we have six teams, we have three tours going all over the country. The first day we show up, and we do the unsaleable to do the sale. It doesn't make sense to travel with 150 to 200 people every city.
That is millions of dollars. But again, we want to have a high touch. Even at a football stadium with 100,000 fans who want to have high touch. When we get to the first thing we do is we have fans first talk. And that myself, Jared, some of our leaders, we share stories, examples of some fans first moment that happened.
Whether, you know, we had to a young fan, whether it was a proposal, whether it was a moment, their first bucket list trip in four years, what we did, and we share that. What we did in the upper deck, you know, the man and his are our cast. What we did there. We share those examples and those stories. And then, the next night, after our final game, we actually have another fans first chat where we recognize our team and we get shout outs about those moments.
Then, a couple days later, we get back in the office on Tuesday, we start, we talk about the fans first principles and more fans first stories. We're getting three touch points and then more because of our other teams and other tour of these examples, these stories, who we are, and that's what we talk about. We never talk about revenue. In fact, I have one financial meeting a year. It's less than two hours.
Like, that's it. I'm going to work out. It's a mandatory thing for me. I was like, I just see, I'm great. We go create fans now and have fun.
But like, that's, I spend all our time talking fans first, talking ideas and talking to people. So we share stories with our team on those fans or phones. And then, yeah, obviously we share stories with our fans and social media. But our goal is just to entertain them. It's to bring joy.
It's to bring fun. And yes, we do some storytelling, but mostly it's who we are, what we stand for internally with our team first. Absolutely. Absolutely. I would say as a fan of you, personally, one of the things that I appreciate is the fact that you're always reinventing concepts, thoughts, ideas.
And I tell leaders and entrepreneurs this all the time, like a lot of people think reinvention means a complete 180 or a complete change. Like, sometimes reinvention is like, I don't like the way this one thing is doing. Let me reinvent how that one thing is going. And when I watch all the things that you've done over the last several years, I see that that's also your mindset to it. You don't have to change everything, but you do reinvent in different ways.
Talk to us about the importance of being able to, what, this is the term of making it only, to micro reinvent so that you're not changing scale of everything that you're doing. Yeah. So it's a clear direction. You know, what can you be the best in the world at? Todd Graves, the founder of Raising Canes, said, do one thing and do it better than anyone else.
Yeah. So for us, we believe in Creative Show and Sports. We believe no one will put the energy and effort into combining show elements and music and characters and dance and fun with the competitiveness of the nanoball in one world and make it all happen together. And so we spend a lot of our time thinking about our shows and every moment. From what people don't realize is that, hey, the game may start, the show may start at seven o'clock, but or the game may start seven o'clock.
The show actually starts at two o'clock. Or now with the Texas tailgaters, the greatest free game sport, they're actually in the parking one on their home games. So the whole team is actually out in the parking lot of reading fans interacting, playing games. We grow tons of hot dogs and burgers just for fans for free out in the telling. So fans are just pulling on the parking lot.
The tailgaters send the tone. And then literally at two o'clock, we will rough drop and we have a big opening where everyone gets in. Then the players are signing autographs and age of age, right? Then we have a full show out there from literally three to four-thirds to the big march opening. Then from four-thirds to seven, we have about 72 different promotions.
It's the songs that have before the game. Then we go from seven to nine, we have a full show. Then from nine to ten, we have a post-game positive party with the cast. And then we sign on to rest of the last few minutes. So that's what we believe we do the best in the world at.
So we spend so much of our time thinking about reinventing and creating how we make the show better. There's a boring moment here. That's why we change the roles of the navel and eliminate the mountain visits because no one in the world gets excited about a mountain visit. I can't wait to have three or four mountain visits today. I love when the coach slowly walks out to the mountain.
That's my favorite moment. So again, you're going to look at those friction points. You're going to eliminate them. And then you're going to listen to your fans. Not what they tell you, but how they act.
The way we develop the navel is we watch fans literally with a camera set up. Every 30 minutes we're watching, when our fans got up and left in our same for a whole season. And we realize they were leaving early at nine o'clock. We realize they were getting up seats. That's why we made it to everything.
And now we watch our fans getting scammed constantly on Facebook with these fake people acting like us and trying to sell fake tickets. And we watch it and it fires us up more than ever know. And so yes, we developed our own secondary ticket market where face value tickets, which is going to cost us more money than we even know to try to figure it out. But you reinvent by watching your fans and figure out what is best, what can you do to the best in the world and who do what you see in board. We stand for fans force and entertain always.
And that's what we do. Freaking love it brother. That just got me energized right there. I almost got out of my seat and gave you a man. That's how strong that was.
But that's the truth. And you talk about the early stages of banana ball and where it has come to today. What were some of those initial challenges that you had to overcome when you started the greatest show on earth? That's the right word. Challenges.
I've heard that it was a problem. It's a challenge. We all come to challenge the greatest people. You appreciate someone's success. You got to understand their setbacks.
Everyone that's successful. We start to take our first few months. People don't understand. We're the lowest level college summer baseball when we started. I got the phone calling January 15, 2016.
I got ready to celebrate the 10th anniversary. I don't know what I'll do then. But on that day, 10 years ago, almost, I got the call that we overdrafted our account and we were out of money and we had to sell our house. We had to have to have our savings account. We're sleeping on here.
But we failed because we were just talking. We were talking about who we are. People had it felt again. They needed to experience it. Now we didn't have a game yet, but we should have found a way to bring a show to someone's office or bring a show that someone could show them what it could be like.
We didn't do that. So we failed. You know, first night, all you can eat. You get something that was taken is ever done. Every single ticket.
All in close. That's crazy. But again, you start with fans first. We made every ticket. All your burgers, all your socks, chicken sandwich, soda, water, popcorn, dessert.
All night. Free. $15 total for the ticket. Crazy. Three hour wait the first night.
They went through 10,000 pieces of meat. It was really unexpected. It was crazy. And so we first game on ESPN. The transmission went out literally for tenants.
The anchors were like, yep, the bananas can't handle us. Embarrassing. The next night we figured it out. Our ticket system shut down. Our first major league stadium literally shut down.
Next day we figured out. And so we have failed every step of the way, but we don't give up and we keep playing the game and we show up and get better every single day. And the only way you can be great is if you're willing to get through the messy to get to the great. And we go through messy every single day. When you do things people have never done before, it's going to be hard.
It's going to be extremely hard. And that's what we do when we try to overcome it every single step of the way. And so, yeah, we're fortunate. It's been messy. It's been hard.
And it's getting harder every day because we're doing bigger challenges. But I love that challenge because it's fun for our team to figure out how to do it. When did you know early on in life or maybe it was later that this was you, not maybe the bananas, but doing the uncommon, doing the unreasonable? When did you realize that that was Jessica? You're the average of, they say, the fact that I used to round yourself with.
I surround myself with Walt Disney, BT Barnum, Bezos, Jobs, WWE, Grateful Dead, Circus of life, I'm looking around and there's hundreds of books I have here. And so, when I read about Walt Disney and what he did and what he accomplished in the challenge and how he was dealt with every step of the way from animation to long form animation to the theme park to Epcot, all of it. And he said, no, I believe, I believe in it. It's kind of fun to do the impossible. So, when I get inspired by that and I see there is a path, it's hard.
I guess I'm inspired by that. That's who I want to be every day. Do someone that does the hard things. And so, yeah, you know, chase your energy. Chase your moments.
So, for me, the energy, you know, I have energy less. I'm creating, sharing and growing. I'm full energy, man. I'm doing operations and other financial numbers or spreadsheets. I'm depleted.
So, do what gives you energy. And if you're surrounding yourself, I will inspire you. And you can learn from them. Then follow and know what's going on your own thing. And that's what I look for every day.
I love it. I love it. For the business leader that's listening right now, what's one small but radical shift that they can make right now to start creating super fans? The back of our fans first playbook. First set of fans first playbook.
So, be patient in what you want for yourself, but be impatient in how much you give to others. What people don't know about our first six, seven, eight, nine years. We called every single fan that bought a ticket and thank them. Every person that bought merchandise we called and thank them. It's unscalable now as we serve millions of fans.
We went out of our way just to thank people. I started to thank you experiment 2018, started writing thank you letters every single day. Now I do videos, very simple thing. I pull out here and do a video and just do a send a video and send an email or text. How can you thank people?
How can you spread gratitude? It's unbelievably contagious. When you spread gratitude, amazing things come back your way. So, a lot of times we think about how hard it is. We'll think about the people that have helped you along the way.
Where do people have been there? And so, today, do you want to create fans? Spread some gratitude. Do a video to someone, one of your biggest clients, one of your team members, someone has been there and do it every day. And so, I am gratitude has been something that we don't talk a ton about.
But even now, we just had our whole team, our players, our cast, everyone. We did thank you calls again to people buying merch. We keep it part of our system. And this crazy thing about it's almost the most selfish thing in the world. Because at the end, we feel amazing for doing it.
But really, it's actually giving out to people. So, if you're a business leader, I would spread gratitude. Find a way to put it into your schedule every day and thank people for what they do. And you'll be amazed at what comes back to you. Amen to that, brother.
Amen to that. I'm going to give you the floor to talk about some of the things that you have going on. Because I don't think everyone understands all that Jesse Cole does. And I think it's amazing. And I know one of the things, again, following you for as long as I have reading your books, the power of mentorship and coaching, especially from a leadership perspective.
I say it all the time. We don't always get it right. A lot of times we're lonely when you're at the top. And so, having that circle that you talked about, having mentors, having coaches, I think it's critically important. Talk about how, one, that's influenced your life.
And I know that you do a little bit of that too for other people now. Well, great leaders are great teachers. And when you think about the people that have really made an impact, they're sharing. They're not afraid to share what they've learned along the way. I remember I was 23 years old, first year in Gasconia.
And I read Mark Cuban's first small little books. I read it in a day. And he has emailed the end of the book. I immediately emailed him. Within an hour, he emailed me back.
And this is Mark Cuban. He owned the Mavericks. He was doing everything. I was like, wow. All right.
He shared about his journey. And he was still also reachable because he saw something whether I share my journey that he wanted to help in some way. And so, I think it's so important to, you learn by getting your reps. People are saying, if you don't learn just by reading, you learn by doing it. And if you really want to be a great leader, great entrepreneur, you need to teach.
You need to get your reps in. So the things that you go through, do you share them out loud? Do you share them? Do you see how they respond to it? Are you repeatable?
A great leader is repeatable because they say the same things over and over and over again. Great leaders are repeaters. And great leaders are teachers. And so, if you look at the greatest leaders, greatest entrepreneurs, they do that regularly. And I've inspired by them and I try to share every day to get my reps in.
I've done over a thousand plus podcasts. My first few years, anybody that took me was like, we have six lessons. I'm like, I'm in. Let's do it. I'm like, I'm going to get my reps in on how to communicate about what we do.
I'm going to learn how to answer questions and go different directions and see how people respond to it. That helped me. And so, how often are you getting your reps in? It's not about me getting on a podcast. It's about me learning and growing.
And that's what we all need to do. I love it. So, tell the people, all the things you have going on, man. keynote speaker, obviously author, what are some of the things that Jesse Cole is doing in the world today? I'm still chasing moments, man.
I'm still chasing the things that make me feel alive every single day. So, this morning, I spent three hours on ideas for the party animal show and our firefighters show and doing things that people have never seen before in a baseball field. And I get to work with our team now on how to create that. And we've got the new team, the new house clowns and local beach coconuts bringing the beach to the world. And, you know, that's what lifts me up.
I'm fortunate I get the opportunity to speak all over the world and to amazing companies and I get to learn from them. But it's the everyday creating something brand new. It's inventing something brand new that people have never seen, never felt before. That's what I love doing. And unfortunately, I get a platform now to share it, to share what I learned, to share the journey and hopefully inspire more people to take some chances, to not be afraid of getting uncomfortable and doing things others won't do.
That's what it's exciting to do every day. You do a great job of it, man. And I'm going to tell everybody to just shout outs to you and some pub for you. Find your yellowtucks.com. You've got a really cool quiz out there that I think- She's way back.
Yeah. Yeah, man. I think it gets people thinking. Right? Like, who am I?
Like, I almost tell people, because I've seen a few people there, that it's like, hey, it's just going to get you thinking you're going to realize the misses. Right? Like, the quiz, the assessment is a setup almost. Right? It's just to get you thinking of how do you show up, what do you value, do you really put fans in the first, do you put experience first?
Like, so I love the setup of that. But just an amazing follow. I think everybody knows that about Jesse, but like the insights that he gives, especially if you're a business leader or if you're an entrepreneur trying to scale, you are the blueprint for that, bro. You are the blueprint. So I have to give you your flowers while you're here.
Thank you, I appreciate it. Yes, sir. So speaking of following, how can people follow and find you? Just Google me. That should be your answer.
I'm pretty easy these days, but yeah, I try to share the journey constantly, you know, whether it's Instagram or LinkedIn, I'm trying to share itself. But yeah, we're easy to find. I'm easier to find the people down. My email is out there. My phone number is out there.
I've always tried to be accessible and it's kind of fun, Jerry. Cool. Well, I'm going to get you out of here on my quick five rapid fire. You ready? Let's do it.
Is it the same yellow tux over and over again? Or do you have like a million? I have nine yellow tuxes. Love it. Love it.
What's been your favorite moment of banana balls that you like go back to like the sticks in your memory? Like what's one cool moment? First ever, first ever comes in football stadium, 80,000 plus people. That was a moment because it was a big challenge playing for 80,000 people, 190 feet on the left line, pretty much a huge halftime show. That was with the whole Clemson band, all of our people, 200 plus performers.
It was an extreme hard challenge. And we overcame an hour and 43 in a game, 11 home runs, the fans say till the end, it was the biggest crowd they had there. It was really, really special. So I look for those moments that were very, very hard and that was very hard putting that on and tail getting out and that was a special moment. And what if I told you that's my hometown and I remember that moment too?
Did you go to that family? Did you actually go? I remember that. Yeah, I live there. I live in Greenville, South Carolina.
Amazing. Amazing. Yeah, that was a show and a night will never forget. There you go. What's the biggest lesson that failure told you?
Like that question I might not even go like, we don't look at it as failure. So I think it's the biggest lesson you've learned. It's not the failure. It's how you respond to it. And so if you treat failure as discovery, if you treat failure as a lesson, it will make you much stronger in the end.
Yes, sir. Yes, sir. What's one thing that Jesse Cole does every day that sets your creativity juices on fire? I run every morning. So every single morning, you know, you input, effect your output.
Every single morning I run and I listen to podcasts and founders acquired just about some of the greatest leaders, greatest business minds, greatest stories. When I'm done with a run, whether someone's talking to a run for I'm like, 10, 12 miles, I don't feel like sometimes my mind is like so fired up and excited. So every morning I run and then I start running ideas and I start journaling. And that's I don't miss it. I do not miss it.
Yes, sir. Yes, sir. Last question. The story of Jesse Cole's been told. What's the message you want to be told in that story?
That's a deep question, my friend. That's a deep question. And, you know, I think that's the root of it is how you remember how, you know, what's the impact of that story. It's simple, the simple thought process is just to have fun in life and not take yourself too seriously. But I think I would go, you know, find what it is that makes you stand out and amplify it.
Be the best version yourself. Show up the best way you can every day and don't be afraid of what people say. Don't be afraid of criticism. We're all going to be misunderstood every day, every month. But if you're doing what lights you up with fires, you can change the world.
And I believe we're going to do that. You are, you are the goat, as these young people say, you are the greatest to ever do it, man. You are someone that's impacting lives. You're changing how we view entertainment. And I can't thank you enough just for being a blueprint for me, like selfishly.
I just want to thank you for me, man. Like I owe a lot to you and I'm going to continue to owe a lot to you. And so just thank you for being an instrumental piece of my life. I appreciate that. It's a lot of fun.
Thank you for the really kind words. I mean, it's more than you know. You got it. To all the viewers and listeners, remember, your because is your superpower. Go and leave.
That's another powerful conversation on Mick Unplugged. If this episode moved you, and I'm sure it did, follow the show wherever you listen, share it with someone who needs that spark and leave a review so more people can find there because I'm really rushed. And until next time, stay driven, stay focused and stay unplugged.