Farm Sanctuary x Chantel Houston: Anatomy of Viral Storytelling

If you watched a Buzzfeed video between 2015 and 2019, chances are you’ll recognize Chantel Houston. Whether producing viral videos for some of the biggest entertainment brands on the internet or creating mission-driven content in her latest role as Content Director at Farm Sanctuary, Chantel has learned that the best work comes from following your passions. Each pivot in her career journey has expanded her skillset and taught her to get into the mindset of a new audience. In this episode, she shares her strategies for making impactful content (which sometimes includes musical chickens), how she approaches the challenge of converting viewers to followers, and why she never regrets trying something new. Tune in to learn more about making the first three seconds of a video count and — since we’re on the theme of reinvention — Taylor Swift and Beyoncé, of course!