Fast Moving Consumer Goods Marketing with Melissa Packham - Part One

We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic. Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it. I have invited my fellow FMCG-escapee Melissa Packham on the show to talk about this, and my weird love of super markets. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. Mel is a repeat offender, this is her third episode on the Got Marketing? Podcast!   This episode is part one of two on FMCG with Melissa Packham. Come back next week for part two. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ https://brandledbusiness.com Free resources: Take our quiz to find the campaign that is right for your business.