FB/IG廣告放了卻沒有銷售? (個案分享)

Send us Fan Mail2020聖誕節在疫情影響下很多小店決定在網上投放更加多廣告資源去做好市場推廣，從而增加銷售。我其中的一位客戶也做了同樣的事情。決定在社交媒體上投放廣告希望拉升銷售額。然而過往有良好表現市場推廣成績的他，今次聖誕節卻慘淡收場，只做了幾單銷售。經過一番研究後，發現他的網站忽略了一些細節，讓顧客在付款前卻步沒有完成交易。幸好還未到聖誕前夕，趕上了尾班車，補回那些細節後再推出市場推廣。成效截然不同！今集便是分享 : 如何在下廣告後去診斷一個市場推廣的成效以及分享這位客戶的經驗，免大家重蹈覆轍。

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FB/IG廣告放了卻沒有銷售? (個案分享)

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