FBU 034: Transparency Marketing: How to Actually Build Trust Online by Being Yourself

Building trust with clients, potential clients and leads is not just about selling stuff, being the expert, and talking specifics, it's also about being real. When your audience gets to see a bit more of your personal life, mistakes, day to day difficulties, and vulnerabilities, that's when they will connect with you. They will realize that behind the brand there is someone genuine.   "If I'm connecting with someone online I want to see the behind the scenes. In fact, I need to see the behind the scenes to build trust. The idea that you're going to have this very curated sort of image online is great, but at the end of the day, people don't connect with perfect, people connect with real." – Jill Coleman   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with Jill! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com