Fit Biz U podcast artwork

PODCAST · business

Fit Biz U

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

  1. 604

    FBU 623: Handling (Inevitable) Business Burnout

    There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit, Jill is no stranger to burn out—creative emptiness, low motivation, and anxiety that the ideas won't return. It's a normal, and thankfully temporary part of building something demanding, rather than a sign of failure. If you're trying to fix your burn out, it's important to recognize the distinction between passive inputs like mindless scrolling or TV that drain energy despite feeling relaxing, and active inputs like reading fiction, journaling, connecting with friends, and exploring ideas outside your niche that genuinely refill creative reserves and spark new lateral connections. Lean into curiosity and new learning without pressure to immediately monetize it, trusting that motivation and direction will return once you're moving toward something again.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  2. 603

    FBU 622: Utilizing The Law of Trade-offs to Grow Your Business

    The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited returns, and instead pursue higher-leverage models like group programs, courses, and automated evergreen funnels. You also have to push back on the tempting mindset of "just maintaining," because in this rapidly saturating online space, you have to actively grow just to stay in place, since client rosters naturally shrink and audiences go stale if you're not continuously building. Identify whatever decision you've been avoiding—the problem client, the underpriced package, the task you should have outsourced—and rip the band-aid off by consolidating, outsourcing, or deleting.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  3. 602

    FBU 621: What Actually Makes A Great Online Coach with Danny Coleman

    Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates good online coaches from great ones. Danny walks through his 3R framework (Responsiveness, Recognition, and Real), emphasizing that genuine presence, specific encouragement, and authentic personality matter far more than credentials. They cover practical strategies for building rapport with online clients, while also tackling coaching burnout and how to manage energy by eliminating "extracurricular" coaching. Danny makes a counterintuitive case for cognitive empathy over emotional empathy, arguing that perspective-taking rather than feeling with clients actually makes coaches more effective and less drained.    Listen to Leadership Chemistry: https://podcasts.apple.com/us/podcast/leadership-chemistry/id1598246791   Connect with Danny:https://www.dannycoleman.co    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  4. 601

    FBU 620: A Simple Process for How to Start Offloading Your Inbox to an Assistant

    Delegating your email inbox should be your first hire as an online fitness coach. Today, Jill shares three signs it's time to hand off your inbox: dreading it, feeling stuck working in your business instead of on it, and knowing you need to do it but putting it off. There is a practical 8–12 week onboarding system you can try: the first few weeks have your new assistant simply shadowing you by reading your sent folder and building response templates around the three to five most common email "buckets" (password resets, billing questions, coaching inquiries, etc.); the next phase has them handling the easy stuff while flagging trickier emails for you; and finally they take over the inbox almost entirely, responding in their own voice while you periodically review their sent replies. It doesn't have to be scary, especially if you hire someone resourceful, empathetic, and ideally familiar with your brand—and trust them enough to give them real ownership of the role.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  5. 600

    FBU 619: The Pygmalion Effect + Holding Clients to a High Standard

    Today, Jill explores the Pygmalion effect—the psychological principle that high expectations lead to better performance—and how it applies to coaching, team leadership, and even parenting. Treating people as more capable than they believe themselves to be is one of the most powerful tools a leader has. The opposite is also true: named the Golem effect, having low expectations of someone can tank performance or create client dependency through overly prescriptive meal plans or 24/7 availability. The bottom line is, whether you're leading a team, coaching clients, or raising kids, believing in people before they believe in themselves is what gives them permission to rise.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Listen to Harnessing Your Authentic Voice to Make More Sales with Tracy Goodwin   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  6. 599

    FBU 618: Everyone is Yapping about Yapping

    For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust with an audience requires both expertise and genuine connection, and the most successful creators position themselves as fellow travelers (ie: "come with me") rather than distant authorities (ie: "follow me"). In an AI-driven content landscape, authentic storytelling and relatable, even mundane, personal content are key differentiators that AI can't replicate and no one else can copy, either.     Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Listen to Harnessing Your Authentic Voice to Make More Sales with Tracy Goodwin   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  7. 598

    FBU 617: Important Live Launch Insights for 2026

    Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand for a program weeks before the cart even opens, so that by the time sales begin, potential buyers are already educated, excited, and ready to purchase. It works because of the "Law of Familiar," or the idea that people trust and buy from what they see most, because repeated exposure is known to drive decisions. Jill touches on related tactics like escalating pricing launches, beta testing strategies, and waitlist building.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  8. 597

    FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge

    Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling, memes, and day-in-the-life content that builds connection with your ideal audience), Results (educational, solution-based content that showcases your expertise), Revenue (direct sales content including testimonials, calls to action, and offer promotion), and Repurposed (recycled or podcast-clipped content for lower-effort days). Jill walks through how she maps out her monthly content calendar using a simple notes app, reverse-engineering around launches, scheduled events, and a weekly cadence of one post per content type. By embracing imperfection and consistency over perfection, you can get faster at content creation, overcome perfectionism, and stay visible even on low-energy days.   Join James Wedmore's FREE Business Breakthrough Experience here!       Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution

  9. 596

    FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online

    In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James challenges listeners to stop identifying as "just a coach" and start thinking like a true business owner—one who asks not only what they want from their business, but what the business needs from them. He shares his origin story of launching Business by Design from a simple beta program with 25 people, now 60+ million dollars in sales later, and breaks down his three-phase approach to business growth anchored around a tested, irresistible offer. James also shares his opinion on the role of AI in business, raising concerns about entrepreneurs outsourcing both their voice and their strategic thinking to tools like ChatGPT, creating what he calls "the great average." The real opportunity lies in doubling down on human skills, particularly direct-response copywriting and authentic self-expression. For more reasons than just one, this moment in the internet space is a massive opening for anyone willing to do the hard, meaningful work.    Join James's FREE Business Breakthrough Experience here!   Connect with James on Instagram: https://www.instagram.com/jameswedmore/       Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  10. 595

    FBU 614: Are We in a Trust Recession?

    There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality, an oversaturated content landscape with contradictory information, widespread disillusionment with institutions like government and medicine, and rising suspicion around AI-generated content. Trust ultimately comes down to three pillars:  competency, relatability, and consistency. So, rather than fearing the moment we're in, lean in to it. If you're doing genuine, high-quality work, a trust recession isn't a threat, it's an opportunity to stand out by calling out the problem openly, educating your audience on what to look for in a coach, and letting your track record speak for itself.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com  

  11. 594

    FBU 613: 3 Non-Negotiables to Build a Profitable SLO

    In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three must-haves for making one convert. A successful SLO comes down to: (1) an irresistible offer that solves a problem people are actively searching for, backed by a strong price anchor; (2) hyper-specific, resonant messaging that speaks directly to the ideal client's frustrations in concrete, tangible terms; and (3) social proof in the form of testimonials or case studies, even if they're from other offers, to quickly establish credibility with an audience that has zero prior relationship with you.   Join the Strategy Lab! https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  12. 593

    FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026

    Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate the human connection that drives long-term customer loyalty and lifetime value. As a coach, you need to lean into your authentic personality, show up face-to-camera consistently, and share the behind-the-scenes "knowables" that make you genuinely distinct. The coaches who will stand out won't be the most credentialed or the most polished, they'll be the ones their audience feels like they actually know.   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  13. 592

    FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans

    Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point.    Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  14. 591

    FBU 610: Should You Follow Back People Who Follow You On Social Media?

    Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately sliding into a follower's DMs, try quietly consuming their content and waiting for a natural moment to engage, like replying to a story in a genuine way. Relationship-building takes time and forced shortcuts tend to backfire, so your goal should be to accumulate authentic touch points that eventually convert into sales on their own timeline.   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  15. 590

    FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now

    There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her clients have been using to great success. While all 3 clients tried something different, he real differentiator across all three approaches isn't the mechanism itself, but the messaging behind it, and in 2026, simply "checking the box" with a webinar or funnel is no longer enough to drive sales.   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  16. 589

    FBU 608: Make These 2 Counterintuitive Energetic Shifts to Close More Sales

    If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an "interview energy"—approaching sales conversations from a place of confidence and selectivity, where the potential client feels they need to earn their spot rather than the you feeling desperate for the sale. The second is simply assuming people already have the money for your services, which  leads to showing up more confident, convicted, and abundant in any sales context. You could also raise your prices, because higher prices signal higher value, which can attract easier clients. In any case, a well-rounded offer suite should serve buyers at every level rather than defaulting to a race to the bottom on price.   Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  17. 588

    FBU 607: How to Handle Clients Not Getting Results or Even Leaving Your Containers Angry or Disappointed

    It's uncomfortable but inevitable—some clients will leave your coaching container feeling disappointed or unfulfilled, even when you've delivered on every promise. As your business scales and you work with more clients across more programs, it becomes just a numbers game rather than a reflection of your failure. Today, Jill walks through practical ways to minimize client dissatisfaction, including setting clear expectations on sales pages, enforcing communication boundaries, creating logistical systems like reminder emails to keep clients engaged, and fostering open dialogue so clients feel safe voicing concerns before they disengage. At the same time, don't let the fear of disappointing someone hold you back from scaling. Defaulting to "I'm not doing enough" is a deeply human tendency that, left unchecked, becomes a barrier to your growth.    Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  18. 587

    FBU 606: Why Authentic Connection Beats Strategic Networking Every Time

    There is a stark difference between genuine connection and transactional networking in the online business space. Jill made her own early career mistakes—like chasing the attention of industry figures she'd put on pedestals and hoping proximity to "bigger" names would fast-track her success—so in this episode, she shares how real growth came when she put her head down, focused on doing good work, and let results speak for themselves. Instead of chasing clout from people "ahead" of you, seek out mentors and communities where the vibe feels authentic, rather than clicky or status-driven. In short: stop waiting to be discovered or "anointed," do great work, and find people who are a "hell yes" for you. Even just a handful of real ride-or-die connections in your corner can make all the difference in an otherwise lonely entrepreneurial journey.   Get on the Strategy Lab Waitlist: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  19. 586

    FBU 605: Earn That Cringe Archive, Baby

    Everyone who runs a successful online business started at the very beginning, and that means having content that makes you cringe a little bit. The only way to truly improve at business skills like presenting, showing up on video, and launching offers is to actually do them, imperfectly and publicly. The early stages of building a business are actually the best time to stumble, since your audience is smallest and most forgiving. Not to mention, everything on the internet is deletable! So if you want to grow, you have to embrace your own "cringe archive." Say yes to the scary thing, survive it, and let the evidence of your courage compound over time into real confidence and skill.   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  20. 585

    FBU 604: Building a Long, Lucrative Career Online Vs. a "Junk Food Business"

    The current state of the online fitness and wellness business landscape in 2026 is constantly changing—there are new shifts every day driven by AI, GLP-1 medications, economic uncertainty, and uncertain social media algorithms. In all the maybe, you have two distinct choices for how you run your business: the data-driven, automated "passive income" model built around low-ticket digital products, ads, and funnel optimization, versus the personal brand model grounded in genuine relationships, consistent value delivery, and audience trust. In Jill's experience, chasing passive income shortcuts often produces hollow, unsustainable businesses. While low-ticket offers and paid traffic have their place, coaches and entrepreneurs need to choose a path, and for most people, building a personal brand with real meaning and connection is not only more fulfilling, but ultimately more durable and lucrative in the long run.   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  21. 584

    FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"

    Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand for small group coaching offers. The word "priority" signals value over simply being on a waitlist, and today, Jill breaks down the key ingredients that make this work: capped spots for built-in scarcity, specific messaging that helps the right people self-identify, price anchoring around inaugural or founding member pricing, and a multi-week runway of emails and social content leading up to cart open.    Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  22. 583

    FBU 602: Micro-Solution Messaging Vs. "Quick Fix" Messaging

    Micro solution messaging is not the same as quick fix marketing, and mastering the distinction is essential for selling your coaching offers. Using vague, broad promises like "lose weight" or "get strong" are actually hurting your sales, so you need to learn to replace them with specific, quantified outcomes that give potential buyers a clear picture of exactly what they're purchasing. Today, Jill walks you through the key litmus test for keeping your promises in integrity: ask yourself whether the outcome is sustainable and genuinely achievable for your ideal client in the timeline you're promising, and if not, adjust accordingly. A compelling, specific promise isn't a sellout, it's simply good communication that respects both your expertise and your audience's intelligence.   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  23. 582

    FBU 601: 5 Non-Negotiable Tasks Your VA Should Be Doing For You

    In this episode, Jill shares her top five non-negotiable tasks every business owner should delegate to a virtual assistant. Drawing from her own experience—starting with her mom as her first VA back in 2012—she emphasizes that hiring a VA is the first and most important team hire you can make, even if it's just a few hours a week. Any and all tasks you outsource to a VA can be systemized into templates, checklists, or scripts, making them easy to hand off without sacrificing quality—and often the person you delegate to will do them better than you would yourself.   Register for the Low Ticket Revolution Training! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  24. 581

    FBU 600: Making a Case For Your Service by Nullifying All Other Options

    If you want to convert your followers into paying clients, you have to be able to communicate the necessity of your services. Today Jill breaks down three types of marketing: pro-marketing (highlighting your deliverables and social proof), urgency marketing (showing what gets worse if someone delays action), and the main focus of this episode, anti-marketing—a two-part strategy where you first position yourself as distinct within your space (by being clear about who you are not), then nullify all the alternative paths your ideal client might take instead of hiring you. Jill also covers self-identification marketing (defining two or three specific client types so prospects immediately recognize themselves), making offers more irresistible through bonuses or results guarantees, and developing a signature methodology that sets your program apart, all in service of the bigger goal: building enough demand that your ideal client sees your offer as the one logical, necessary next step.     Register for the Low Ticket Revolution Training! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  25. 580

    FBU 599: Increase Your Sales Conversions By Diagnosing These 4 Things for Prospects (+ How I Close 90% of My Sales Calls)

    Sales don't have to be sleazy and they don't have to be difficult, either. In this episode, Jill breaks down four essential diagnostics that will make your sales conversations more effective and help you close with confidence. Successful selling is really about helping prospects make sense of their situation by giving them an alternative worldview—one that explains why they've struggled and why a new approach could work. The four clarity points are: (1) identifying what your prospective client is struggling with; (2) helping them understand how they got there; (3) painting a clear picture of where they want to go; and (4) presenting a confident, step-by-step roadmap to get them there. A well-articulated plan creates a sense of safety and organization that makes saying yes feel natural, and combining genuine conviction with detachment from the outcome is what separates coaches who close consistently from those who don't.   Register for the Low Ticket Revolution Training! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  26. 579

    FBU 598: Are Freebies Dead?

    There are internet business coaches claiming that freebies are dead—are they? While freebies are evolving in use, they remain a vital tool for building a legacy business. When something, like a freebie, isn't working, it's usually a messaging or skill issue rather than a sign that the strategy itself is obsolete. Long-term relationship building leads to higher lifetime customer value, which is why freebies will always have utility.    Register for the Low Ticket Revolution Training! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  27. 578

    FBU 597: Storytelling Framework in Carousels for More Opt-ins

    In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets. Carousels are gaining traction on Instagram right now, and to help you capitalize on potential growth, Jill outlines a four-part storytelling framework—before picture, bridge/decision, after picture, and call to action—designed to lead viewers naturally toward downloading a freebie by the final slide. When you reverse-engineer a story from the desired opt-in, you can make an argument that gets your audience to think, "I could do that too!"    Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  28. 577

    FBU 596: Create a Compelling Intro Post for Social Using the 4S Method

    Your followers won't want to buy from you if they don't know anything about you, so it's a great idea to write intro posts as a way to showcase who you are. If you're stuck on what to write, you can use Jill's "4S" framework. The four elements are: Social Proof (credentials, years of experience, certifications, or personal transformations that establish authority), Self-Identity (personality markers like Myers-Briggs, Enneagram, or fun personal descriptors that help followers connect with you), Special (personal details like hobbies, family life, and quirks that build trust and rapport), and Sell (a clear overview of your offers and calls to action, even if those programs aren't currently open). Introductions aren't icky self-promotion, but a genuine service to followers—helping potential clients understand who you are, what you do, and how they can work with you.   Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  29. 576

    FBU 595: You Have A Niche But You Need A SPECIALTY—And They're Not The Same Thing

    You may have already niched down, but you might need to start thinking about what your specialty is—and they aren't the same thing. Jill challenges you to rethink how you position yourself in an increasingly crowded market, arguing that niching down to a target demographic is no longer enough—you also need a clearly defined specialty. While the fundamentals of health and fitness (protein, lifting, stress management, sleep) are what your clients truly need, these basics have lost their marketing punch because everyone is saying them, and in today's attention economy you need a fresh angle or hook to get people in the door before you can deliver the foundational work that actually drives results. There is a sharp distinction between your niche (who you serve) and your specialty (what you're known for), so push you to ask yourself: if you were tapped to speak at a conference or guest on a podcast, what would it be for? That one thing should make up the bulk of your front-facing content, acting as the hook that draws clients into your world so you can then give them everything they actually need to transform.   Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  30. 575

    FBU 594: Anatomy of a Low-Ticket Evergreen Sales Funnel - Sell Now Ep. 4

    Ever dreamed of waking up to sales notifications while you were sleeping? Today, Jill pulls back the curtain on two powerful evergreen sales funnels—the Self-Liquidating Offer and the Evergreen Webinar Funnel. She gives you a no-fluff anatomy of how each one works, where they tend to break down, and how to know if yours is actually performing. From crafting irresistible low-ticket offers that convert complete strangers into buyers, to engineering automated webinar experiences that build trust fast and close high-ticket sales on autopilot, Jill shares real numbers, real strategies, and hard-won lessons from running multiple live funnels right now.    Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  31. 574

    FBU 593: How Evergreen + Launches Work Together - Sell Now Ep. 3

    Evergreen funnels and live launches can work together in your business. You can always set up your evergreen offers to run on paid ads and generate passive sales, but while the setup is simple, making them profitable requires one to two months of patient testing and tweaking of ad copy, sales pages, and offer flow. Live launches, on the other hand, work primarily through organic promotion, and follow a three-part structure: a waitlist, a free or low-ticket lead magnet experience, and a time-limited open cart period. Doing both is one of the best things you can do for your business.   Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  32. 573

    FBU 592: Why Evergreen Sales Are Hard + How To Make Them Easier - Sell Now Ep. 2

    Evergreen sales are historically harder than live launches, mainly due to lack of built-in urgency, so today, Jill is sharing practical ways to overcome that challenge. Right now, people are looking for micro solutions for their micro problems—that means focused, low-ticket mini courses priced roughly between $17–$497 that people can consume over a weekend and implement immediately. There are several tactics you can try for adding real urgency to evergreen offers, including flash sales, cohort-style enrollment windows, tripwire offers on freebie thank-you pages, self-liquidating offer funnels, and deadline funnel software, but that urgency should always be genuine and never manufactured. Just because evergreen sales are difficult, doesn't mean they're impossible.    Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  33. 572

    FBU 591: Macro vs. Micro Methodologies - Sell Now Ep. 1

    This episode kicks off a brand new podcast mini-series, called "Sell Now" aimed to help you make sales in your business faster and easier. Today, Jill introduces the concept of methodology as a key driver of easier sales. There's a difference between a macro method, which is your high-level coaching philosophy and big "dial movers" that define your overall brand, and a micro method, which is a specific, named roadmap built into each individual product or program. Today's buyers don't want massive, months-long courses; they want targeted micro solutions to micro problems, and when you package your expertise into a memorable system or framework, you make the intangible tangible.    Get on the Interest List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  34. 571

    FBU 590: Building Your Biz with These Two Simultaneous Strategies: Branding vs. Direct Response

    Brand building and business skill development are not the same, so it's important for internet entrepreneurs not to get distracted by shiny-object marketing tactics like miracle funnels and ad scripts at the expense of the bigger picture. Today Jill shares her "three M's" framework for building a powerful personal brand—Mastery (expert content), Methodology (your signature system), and Me (personal, human stories). A strong brand is an anti-fragile asset that compounds over time, while duct-taped-together strategies are easily disrupted by algorithm changes or shifting buyer behavior. Granular tactics like A/B testing, copy optimization, and funnel building absolutely have their place, but only as skills developed alongside consistent brand-building, not as substitutes for it.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  35. 570

    FBU 589: Your Programs Must Have UTILITY for Clients to Get a Result—Here's How to Add It

    It's not enough to just sell a course anymore. Your courses and programs must have utility—meaning they should prioritize implementation and transformation over pure education. The era of big, robust, DIY courses packed with information is fading, but the great news is that micro courses and action-oriented programs are on the rise. Information alone won't get your clients results. What they need are tools like templates, checklists, scripts, swipe files, roadmaps, and plug-and-play systems that make taking action easy and remove the guesswork.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  36. 569

    FBU 588: Does Internet Marketing Work in Countries Outside the US?

    Does internet marketing work outside of the US? The core principles of online business—building trust through competency and relatedness, showing up consistently, genuine connection, storytelling, strong messaging, and integrity—are universal. Some adjustments may be necessary depending on the local culture, but these are simply tactical considerations, not reasons to avoid building a business. Don't let your location become a limiting belief or excuse. People everywhere have problems they need solved and are willing to pay for solutions, and that the fundamentals of brand-building always apply no matter where you live.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  37. 568

    FBU 587: How To Show Up When You're Going Through A Big Emotional Change In Your Personal Life

    In this episode, Jill responds to a listener question about how to keep showing up in your business during major personal upheaval, drawing from her own experience leaving her first marriage in 2015. While a difficult season of life, like a breakup or divorce, can shake your confidence, it doesn't erase your expertise or your ability to help others. Getting out of your own head through service to others is one of the most powerful ways to pull yourself through hard times, since rumination keeps you stuck while action moves you forward. You don't need to have everything figured out to add value to someone else's life.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  38. 567

    FBU 586: You Can't Create Success If You Identify As Someone Who Is Stuck Or Struggling All The Time

    You can't create success if you identify as someone who is constantly stuck or struggling. Like on social media, many new fitness entrepreneurs feel frustration when their content gets little to no engagement, but the energy you bring to your business—one of possibility versus pessimism—directly impacts your results and your ability to attract clients. It might be time to reframe low engagement not as failure but as practice, to find gratitude in small wins, and to use tools like visualization to maintain an abundance mindset. The algorithm, the likes, and the outcomes are largely neutral. It's your perception and energy that determine whether you keep showing up and ultimately succeed.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  39. 566

    FBU 585: How FBA Alum Kyra Williams Started from Scratch in a New Niche + Just Had Her Biggest Launch Ever

    After 15 years of online business under her belt, Kyra Williams still hit a wall. What she needed was strategy. In this episode, Kyra opens up about restarting her business from scratch after a partnership ended, the stagnation that led her to finally join FBA last September, and how checking her ego was the key to embracing mentorship after years of going it alone. Jill and Kyra discuss the power of committing to a system over piecing together random strategies, the importance of community for honest feedback and perspective shifts, and why posting imperfect content is a necessary step toward finding your authentic voice online.    Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Connect with Kyra! https://www.instagram.com/kyrawilliamsfitness/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  40. 565

    FBU 584: How Megan Generated Dozens of Coaching Inquiries within a Few Weeks of Starting FBA

    Megan Dell went from getting crickets in a local moms' Facebook group to landing a year-long client within seconds of posting, and the only thing that changed was her messaging. Today, Jill and Megan chat about  building a flexible online fitness business that you can literally toggle on and off depending on the season of your life. After leaving a career in the hotel industry, Megan got certified as a health coach and personal trainer, but quickly realized that knowing your craft and knowing how to sell it are two completely different skills. Since joining FBA a year ago, she's nearly doubled her prices, built out an offer suite that includes in-person training, group coaching, and DIY video courses, traveled with her family, spent summers present with her kids, and still managed to sign new clients the moment she's ready for them, all by doing exactly what she learned, word for word, rep by rep, until it became second nature.   Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Connect with Megan! https://www.instagram.com/get.fit.with.megan/ https://getfitwithmegan.com/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  41. 564

    FBU 583: How Mom-of-2 Danielle Sold Out her Group Program in FBA Despite Working a Full-time Job

    What if you could build a profitable online fitness business without quitting your job, going viral on purpose, or having everything figured out first? That's exactly what Danielle Barr did. In this episode, Jill sits down with the corporate marketer and group fitness instructor who started filming one-minute workouts on her kitchen counter between Zoom calls—and accidentally built a movement. With nearly 95,000 TikTok followers, an email list of 1,400+ subscribers with a jaw-dropping 90% open rate, a sold-out group coaching program, and a DIY course with 67 buyers, Danielle did it all organically, imperfectly, and while juggling a full-time job and kids. The one decision that made all of it actually happen for her? Joining FBA.   Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Connect with Danielle! https://www.tiktok.com/@hey_im.danielle https://www.instagram.com/hey_im.danielle/ https://www.facebook.com/DanielleNicoleBarr/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  42. 563

    FBU 582: How Liz Went from Training Clients 12 Hrs/Day to Generating 6-Figures Online

    Liz Myers went from burned-out gym trainer working 12-hour days for $25/hour to running a six-figure online business coaching mountain athletes—while spending most of her week on the slopes.Today, Liz is sharing her exact business progression: starting with hybrid in-person/online coaching, building a signature pre-season training program for skiers and snowboarders, then expanding to DIY programs and now membership. It took three years to gain real traction, which just goes to show that most people who succeed are simply the ones who don't quit. Liz also talks about the mental game—from imposter syndrome to the ups and downs of chasing viral posts—and shares what kept her showing up even when she wasn't seeing immediate results: accountability through FBA and trusting that consistent action compounds over time. Her advice for anyone hesitating to start? Just jump off the cliff. You can work for someone else's success or invest in your own future. It will take longer than you want, but if you're not willing to be uncomfortable, you'll never see what you're capable of.   Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Connect with Liz! @mtnedgeperformance    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  43. 562

    FBU 581: 5 Reasons Why You Can't Afford to Wait to Start Your Coaching Biz (+FBA Now Open)

    You cannot afford to wait to start your online coaching business. While more coaches enter the market daily, clients now have the pick of the litter and are searching for the exact right coach for their specific problem. The longer you wait, the more niched down you'll need to be—and you can only discover your true niche by taking action, not overthinking. The good news is, the algorithm is currently favoring smaller accounts like never before in social media history. Platforms are actively pushing your content to non-followers the moment you hit publish, and accounts under 10,000 followers are getting priority. This won't last forever—algorithms always change—so you need to capitalize now. The sooner you start, the sooner you gain mastery, and you'll need time in the trenches with real clients to build the confidence that you can consistently deliver results. Every day you delay is another day you're falling behind in building the trust, experience, and positioning you need to succeed.   Fitness Business Accelerator is now open! Join HERE! https://www.jillfitprograms.com/fba-2026   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  44. 561

    FBU 577: Crafting Micro Solutions to Micro Problems of Your Ideal Client

    Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your audience faces. Attention spans are shorter than ever, and customers now want faster, more specific results they can implement immediately—things like "get your first pull-up" or "add 1-3 inches to your glutes in 90 days" rather than comprehensive year-long programs covering every little thing you can think of. It's a simple and more streamlined approach, with a big opportunity for creating meaningful connections.   Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  45. 560

    FBU 576: How To Get Out Of "Stuck" Mode + Finally Start Your Business

    If you're waiting for the "right moment" to start your online business, you're already overthinking it. Just like we see in health and fitness coaching, online business hopefuls are applying "all or nothing" thinking to entrepreneurship, making it far bigger and more complicated in their heads than it needs to be. Starting a business is actually simple—it just requires posting content on the internet—but the anxiety around perfection, credibility, and fear of failure keeps people stuck. You're better off taking small, low-stakes actions rather than waiting for the perfect moment or treating business launch like a grand opening ribbon-cutting ceremony. You don't have to take it all so personally. Instead, focus on consistent small steps, and you'll be running an online business before you even know it.   Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  46. 559

    FBU 575: The Online Coaching Triad: 3 Things to Master to Build a Successful Online Biz

    There are three essential skill sets required to build a successful and sustainable online coaching business: subject matter expertise, coaching skills, and business skills, or what Jill calls the Online Coaching Triad. Business growth, like any skill, requires repetition, exposure, and a willingness to be bad before getting better. You don't need advanced degrees or decades of experience to get started, but you do need the ability to help someone solve a problem, coach real humans through change, and learn the fundamentals of running a business.    Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  47. 558

    FBU 574: How Online Business is Changing in 2026, But Also How It's Not

    When it comes to online business, there are your need-to-know fundamentals, aka the nuts and bolts, and there are the additions you get to make after you become a master, aka the bells and whistles. While platforms, attention spans, delivery methods, AI, and content formats continue to evolve, the core foundations of a successful online coaching business remain timeless: building community and trust, niching down to solve a specific problem, creating offers people genuinely want, selling in a way that creates safety and confidence, and delivering great results as a coach. No matter how trendy the space becomes, you can't skip these fundamentals. And above all, relationships—not algorithms, ads, or AI—are what create long-term, anti-fragile businesses.    Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  48. 557

    FBU 573: Are You Acting like a Creator or a Consumer?

    If you want to be a successful online business owner, there's a vital shift you need to make: you must move from consumer to creator. Most people start as consumers—scrolling, reacting, signing up for other people's offers—but building an online coaching business requires stepping into leadership, prioritizing creation over consumption, and being willing to go first. Today, Jill walks through the tangible behaviors that separate creators from consumers, including setting boundaries, focusing on big needle-moving work, creating before consuming, and working on the business instead of constantly working in it. It's both a mindset shift and a practical self-audit for anyone who wants to stop waiting, stop reacting, and start fully owning their role as a creator and business owner.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  49. 556

    FBU 572: Overcoming Impostor Syndrome with Risk, Action + Reps

    Waiting to start your business until you "feel confident first" is a losing game. In this episode, Jill breaks down what imposter syndrome actually is and how to move through it without waiting to "feel ready." She explains why confidence and competence are area-specific, why comparing yourself to established online businesses is a trap, and how everyone starts with zero followers, zero clients, and zero reps. Imposter syndrome isn't a sign you're doing something wrong—it's a sign you're doing something new. The only real way to overcome it is through action, evidence, and reps. Rather than relying on affirmations, journaling, or consuming more content, try taking small, uncomfortable actions, trusting positive feedback, and build proof through experience.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  50. 555

    FBU 571: Do You Have Fear of Visibility? How To Show Up Big Online

    Today, Jill digs into one of the most overlooked barriers to building an online coaching business: the fear of visibility, explaining how negativity bias, fear of accountability, and fear of vulnerability keep so many people stuck on the sidelines. She breaks down why visibility is the gateway to both impact and income, why you don't need to be "ready for everything" before you start posting, and how confidence and self-trust are built through reps, not perfection. From handling trolls and criticism to trusting your own experience and expertise, Jill shows listeners that you can't have growth, followers, or revenue without being seen, and that the only way to get comfortable with visibility is to start, learn on the fly, and let yourself be fortified by the process.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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ABOUT THIS SHOW

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

HOSTED BY

Jill Lockwood

Frequently Asked Questions

How many episodes does Fit Biz U have?

Fit Biz U currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Fit Biz U about?

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind...

How often does Fit Biz U release new episodes?

Fit Biz U has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Fit Biz U?

You can listen to Fit Biz U on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Fit Biz U?

Fit Biz U is created and hosted by Jill Lockwood.
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