PODCAST · business
Fit Biz U
by Jill Lockwood
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
Episodes
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FBU 656: Does Everyone "Not Know What They're Doing"? (Pet Peeve Edition)
If you've ever heard a coach say "no one really knows what they're doing," you may want to think twice before handing that person your hard-earned money. Winging it has no place in a business built on expertise. Buyer and human behavior are more predictable than you might think, and real mastery…
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FBU 655: Business Mastery As a Practitioner with Anna Hartman of MovementRev
What if giving your students less information is the key to helping them get better results? Anna Hartman, aka the Movement Rev, joins Jill to explain why distilling your expertise into simple, digestible layers serves your clients far better than overwhelming them to prove your value. You'll…
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FBU 654: The Important Distinction Between Skill Acquisition and Long-Term Mentorship
Ever wonder why some business investments pay off in weeks while others take years to show their real value? The answer lies in the difference between skill acquisition and long-term mentorship. Skill acquisition, like buying a DIY course on copywriting, social media growth, or sales pages, is...
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FBU 653: 4 Tools + Insights for Balancing Your Personal Life with Work Life
Building a business doesn't mean sacrificing the rich personal life you've spent years creating. Today, Jill tackles the balancing act between personal and work life, but you may have to favor work-life integration over strict balance for the first six to twelve months in order to build momentum...
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FBU 652: Handling Overwhelm When You're Drinking from a Fire Hose
Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything figured out, it's not a sign you're failing, it's a normal part of the beginning of building an online business. Overwhelm...
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FBU 651: Defining a "Launch Narrative" + Why You Need One in 2026
Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before the cart opens, through a wait list, priority list, or a steady run of...
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FBU 650: Is Evergreen Easier Than Launching?
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for...
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FBU 649: How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026
The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned to reframe setbacks as puzzles to solve rather...
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FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio
Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that...
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FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program
Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for…
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FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how...
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FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to...
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FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment features Jen Kirsch, a 30-year personal trainer who launched her online coaching business…
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FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers
In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your content, and why it works the exact same way for organic posts as it does for ads. There...
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FBU 642: The Launch to Use If Your Offer is Under $100
If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they grow increasingly burned out on lengthy, high-commitment promotions. Raising the price incrementally over two or three…
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FBU 641: Connection Content Builds Trust But Conversion Content Makes Sales And How to Do Both in 2026
Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused posts that build trust, rapport, and audience goodwill—is essential but insufficient on its own. Revenue is what...
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FBU 640: In 2026, It's Not About Time Online, It's About Touch Points
The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three components of the trust equation were authority, relatedness, and time, but now more than ever, frequent touch points are...
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FBU 639: Why You Need to be Building a "Hybrid" Business in 2026
Sustainable success online requires two distinct halves working together: a personal brand and a business strategy. Your personal brand is the foundation, built through consistent, authentic content that creates connection, trust, and a "pull" toward you, while business strategy is the "pushing"...
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FBU 638: The Vulnerability of Broadcasting: How to Publish Stuff Without Feedback
In this episode, Jill explores the vulnerability of "broadcasting" content—publishing podcasts, emails, blog posts, or social media without receiving real-time feedback—and how the addiction to likes, shares, and instant validation can derail your momentum and confidence as you build your online...
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FBU 637: 8 Off-The-Cuff Strategies to Make $1000 this Week
You don't need extensive launch prep or a long "launch narrative" to make cash, quick. In this episode, Jill shares eight quick strategies for generating a $1,000 cash infusion in your business within a week. Success for these strategies depends on choosing a compelling, specific topic, bringing...
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FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead
There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media content: Inform (teaching-based posts that showcase expertise), Document (real-time glimpses into your daily life that build human…
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FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)
Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than something too broad or nebulous. If you want to run a challenge, your best bet is to draw on personal experience or your…
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FBU 634: The Entire JillFit Ads Strategy Broken Down for You
Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad strategy, outlining her evergreen approach—lead magnet ads with standalone value, two self-liquidating offers that…
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FBU 633: 6 Ways to Refresh a Signature Program to Make It (Still) Feel Exciting and Compelling for New Clients
How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical strategies: adding a timely theme, building in accountability or gamification, bringing in guest speakers or hosting roundtable hot seats,...
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FBU 632: 6 Signs You Have a Strong Personal Brand
Building a personal brand is the best foundation for a sustainable online business because strong personal brand creates safety, certainty, and anti-fragility for your business. Today, Jill walks through six signs you've built one: people like your posts without reading them, they reference your...
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FBU 631: How to Clean Up Your Email List to Boost Your Open Rates + Deliverability Score
Today, Jill explains how and why to regularly clean out your email list, sharing the practical steps she uses at JillFit: deleting unsubscribes so you're not paying for dead contacts, running reports to find subscribers who haven't opened an email in six months, and using a "re-enrollment…
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FBU 630: Angle vs. Intervention: Why You're Not Selling More Coaching Packages
Do you know the difference between angle and intention in your marketing? The idea comes from the fact that the best-practice fundamentals (the intention) that actually deliver client results are rarely what convinces someone to buy a coaching package, while a flashy, curiosity-driven "angle" is...
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FBU 629: Summertime Sleepy Season + How to Prep Now for Fall Promotions
Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general "out of office" mode makes it harder to sell things that require routine or commitment. Rather than panicking about low engagement now…
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FBU 628: The "Second Sell" and Why You Need to Be Using It in Your Coaching Containers
Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already opted into or purchased. The reality is that most people's excitement fades quickly after signing up for a freebie or paid...
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FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales
Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust...
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FBU 626: 6 Ways to Remove All Risk and Get Prospects to Say Yes Now
There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to all of them is packaging the offer so compellingly that objections dissolve naturally rather than needing to be argued away. The six...
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FBU 625: The Strategy I Use to Grow My Podcast + Generate Leads Using It
FitBizU is a niche podcast, but it is one of JillFit's most important lead generation engines. Long-form content has the power to build deep trust compared to fleeting short-form "candy" content, so we should all be creating it. Today, Jill shares her specific podcast funnel strategy: running...
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FBU 624: The Inevitable Vulnerability of Business (Launching + Action)
Taking action in your business feels deeply vulnerable. There is an inherent risk and emotional exposure that comes with launching, promoting, or trying anything new in business, and it's normal to be scared as you move forward. Launches often feel like an emotional rollercoaster, especially if...
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FBU 623: Handling (Inevitable) Business Burnout
There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit, Jill is no stranger to burn out—creative emptiness, low motivation, and anxiety that the ideas won't return. It's a...
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FBU 622: Utilizing The Law of Trade-offs to Grow Your Business
The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this trade off, business owners need to think beyond the comfort of one-on-one coaching, which offers fast but limited…
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FBU 621: What Actually Makes A Great Online Coach with Danny Coleman
Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates good online coaches from great ones. Danny walks through his 3R framework (Responsiveness, Recognition, and Real), emphasizing that genuine...
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FBU 620: A Simple Process for How to Start Offloading Your Inbox to an Assistant
Delegating your email inbox should be your first hire as an online fitness coach. Today, Jill shares three signs it's time to hand off your inbox: dreading it, feeling stuck working in your business instead of on it, and knowing you need to do it but putting it off. There is a practical 8–12 week...
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FBU 619: The Pygmalion Effect + Holding Clients to a High Standard
Today, Jill explores the Pygmalion effect—the psychological principle that high expectations lead to better performance—and how it applies to coaching, team leadership, and even parenting. Treating people as more capable than they believe themselves to be is one of the most powerful tools a…
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FBU 618: Everyone is Yapping about Yapping
For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust with an audience requires both expertise and genuine connection, and the most successful creators position themselves as fellow travelers...
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FBU 617: Important Live Launch Insights for 2026
Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand for a program weeks before the cart even opens, so that by the time sales begin, potential buyers are already educated,...
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FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge
Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling,...
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FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online
In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James challenges listeners to stop identifying as "just a coach" and start thinking like a true business owner—one who asks…
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FBU 614: Are We in a Trust Recession?
There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust come from a combination of factors: low barriers to entry in the online coaching space leading to uneven coach quality…
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FBU 613: 3 Non-Negotiables to Build a Profitable SLO
In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three must-haves for making one convert. A successful SLO comes down to: (1) an irresistible offer that solves a problem...
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FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026
Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate the human connection that drives long-term customer loyalty and lifetime value. As a coach, you...
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FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans
Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less...
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FBU 610: Should You Follow Back People Who Follow You On Social Media?
Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately...
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FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her clients have been using to great success. While all 3 clients tried something different, he real differentiator across all three approaches...
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FBU 608: Make These 2 Counterintuitive Energetic Shifts to Close More Sales
If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an "interview energy"—approaching sales conversations from a place of confidence and selectivity, where the potential client feels they need to earn their spot rather than the you...
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FBU 607: How to Handle Clients Not Getting Results or Even Leaving Your Containers Angry or Disappointed
It's uncomfortable but inevitable—some clients will leave your coaching container feeling disappointed or unfulfilled, even when you've delivered on every promise. As your business scales and you work with more clients across more programs, it becomes just a numbers game rather than a reflection…
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ABOUT THIS SHOW
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
HOSTED BY
Jill Lockwood
CATEGORIES
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Frequently Asked Questions
How many episodes does Fit Biz U have?
Fit Biz U currently has 643 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Fit Biz U about?
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind...
How often does Fit Biz U release new episodes?
Fit Biz U releases new episodes frequently with a large back catalog of 643 episodes. Check the episode list for recent publication dates.
Where can I listen to Fit Biz U?
You can listen to Fit Biz U on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Fit Biz U?
Fit Biz U is created and hosted by Jill Lockwood.
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