FBU 035: Hoop Jumping Content and Lead Magnets – How to Attract Potential Clients with Free Resources

Hoop Jumping Content (or "freebie") is an essential kind of content to have if you're looking to expand your audience and make yourself visible. Also known as lead magnets, these sort of high value pieces of content are a great way to firstly warm up potential clients and, secondly, offer value before actually engaging them to buy from you. In this episode, Jill gives you the exact types of lead magnets you can come up with to build a mailing for your business.   "The goal of any lead magnet is to get your potential client a small quick win." – Jill Coleman   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with Jill! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com