FBU 039: 5 Reasons Why People Don't Purchase #2

When launching a new program or a new course, besides being clear on whom the program is for, we want to be clearer on whom it is not for. Also, sometimes people don't buy because they simply don't know which offer is the best for them, and you must elucidate this type of question in your marketing strategy. In this episode – the second of this 5 part series - , Jill explains that you shouldn't be scared to say that your program is not for someone, if that's the case.   "The biggest obstacle you will have when you're offering multiple things at once is that people don't know which one is for them, so they bounce and they don't buy any of them." – Jill Coleman   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with Jill! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com