FBU 075: Before, "Bridge", and After – How to Craft a Story Brand Online

Everybody has a difficult story worth sharing, right? Everybody has faced obstacles at some point during their journey to become an expert in something. If you're a fitness coach, maybe you used to be obsessive with exercising, or maybe you always had low self esteem, or maybe you struggled with eating disorders. This specific problem that made you who and what you are now can potentially become your "brand story." In this episode, Jill explains how this concept can help, not only your online persona, but it can also help connect your clients and potential buyers to you.   "If you can repeat that [your brand story] more and more, people can see themselves in that and they might say: 'Wow, I'm where you used to be, maybe you can show me the playbook.'" – Jill Coleman   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Related Links Building a StoryBrand by Donald Miller   Connect with Jill! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com