FBU 104: The Postpartum Fitness Space + the Business of Certification with Brianna Battles

Having an entrepreneurial business model is all about loving what you do. When you put together what you love doing, talking about and teaching with an actual career, that's what we call a vocation. In this episode, Jill has an honest conversation with Brianna Battles and they talk about the fitness space, recognizing gaps in that space and how to find your opportunity there.   Brianna also talks about the process of creating a certification. You first need to take ownership of what you know, what you understand, and your zone of genius in order to provide other people with the same knowledge. Besides knowing your audience, it's important to know how your audience behaves, and also how you behave. You need to trust yourself, show your cards, and follow your creator path.   "It takes away from your own authenticity, and your own vision, and your own ideas when you get so consumed by what other people think or what other people are saying." – Brianna Battles   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with us! You can check out Brianna's Certification by clicking here! Instagram: @brianna.battles  Website: briannabattles.com Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com