FBU 435: From Scarcity to Success: How Brittany Olson Built a Thriving Trail Running Business

In this episode, Jill sits down with Brittany Olson from Sunrise Trails Coaching to discuss her journey from corporate finance to becoming a trail running coach and entrepreneur. Brittany once struggled with scarcity mindset and self-doubt, but after committing to working through these feelings, a new world of possibilities opened up to her. She finally launched her business, just to face new challenges like pricing, structuring programs, and scaling—and she knew it was time to invest in coaching. Brittany emphasizes the power of authenticity and connection in sales, having built her confidence through conversations with clients. Her insights on overcoming fear, leveraging group programs, and refining marketing strategy offer valuable lessons for fitness entrepreneur hopefuls.   Connect with Brittany! @sunrisetrailscoaching   Join Jill and the Movement Maestro at #BossUp: https://www.jillfitprograms.com/bossup   Get on the waitlist of LEGACY: https://jillfitfree.com/legacy-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com