FBU 589: Your Programs Must Have UTILITY for Clients to Get a Result—Here's How to Add It episode artwork

EPISODE · Mar 4, 2026 · 22 MIN

FBU 589: Your Programs Must Have UTILITY for Clients to Get a Result—Here's How to Add It

from Fit Biz U · host Jill Coleman

It's not enough to just sell a course anymore. Your courses and programs must have utility—meaning they should prioritize implementation and transformation over pure education. The era of big, robust, DIY courses packed with information is fading, but the great news is that micro courses and action-oriented programs are on the rise. Information alone won't get your clients results. What they need are tools like templates, checklists, scripts, swipe files, roadmaps, and plug-and-play systems that make taking action easy and remove the guesswork.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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FBU 589: Your Programs Must Have UTILITY for Clients to Get a Result—Here's How to Add It

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