FBU 592: Why Evergreen Sales Are Hard + How To Make Them Easier - Sell Now Ep. 2

Evergreen sales are historically harder than live launches, mainly due to lack of built-in urgency, so today, Jill is sharing practical ways to overcome that challenge. Right now, people are looking for micro solutions for their micro problems—that means focused, low-ticket mini courses priced roughly between $17–$497 that people can consume over a weekend and implement immediately. There are several tactics you can try for adding real urgency to evergreen offers, including flash sales, cohort-style enrollment windows, tripwire offers on freebie thank-you pages, self-liquidating offer funnels, and deadline funnel software, but that urgency should always be genuine and never manufactured. Just because evergreen sales are difficult, doesn't mean they're impossible.    Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com