FBU 595: You Have A Niche But You Need A SPECIALTY—And They're Not The Same Thing

You may have already niched down, but you might need to start thinking about what your specialty is—and they aren't the same thing. Jill challenges you to rethink how you position yourself in an increasingly crowded market, arguing that niching down to a target demographic is no longer enough—you also need a clearly defined specialty. While the fundamentals of health and fitness (protein, lifting, stress management, sleep) are what your clients truly need, these basics have lost their marketing punch because everyone is saying them, and in today's attention economy you need a fresh angle or hook to get people in the door before you can deliver the foundational work that actually drives results. There is a sharp distinction between your niche (who you serve) and your specialty (what you're known for), so push you to ask yourself: if you were tapped to speak at a conference or guest on a podcast, what would it be for? That one thing should make up the bulk of your front-facing content, acting as the hook that draws clients into your world so you can then give them everything they actually need to transform.   Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com