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FBU 596: Create a Compelling Intro Post for Social Using the 4S Method episode artwork

Mar 30, 2026 18 min

FBU 596: Create a Compelling Intro Post for Social Using the 4S Method

from Fit Biz U Hosted by Jill Lockwood

Your followers won't want to buy from you if they don't know anything about you, so it's a great idea to write intro posts as a way to showcase who you are. If you're stuck on what to write, you can use Jill's "4S" framework. The four elements are: Social Proof (credentials, years of experience, certifications, or personal transformations that establish authority), Self-Identity (personality markers like Myers-Briggs, Enneagram, or fun personal descriptors that help followers connect with you), Special (personal details like hobbies, family life, and quirks that build trust and rapport), and Sell (a clear overview of your offers and calls to action, even if those programs aren't currently open). Introductions aren't icky self-promotion, but a genuine service to followers—helping potential clients understand who you are, what you do, and how they can work with you. Get on the Priority List for Jill's brand new offer, Mini Course Mastery! https://jillfitfree.com/mini-course-waitlist/ Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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FBU 596: Create a Compelling Intro Post for Social Using the 4S Method

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