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FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method" episode artwork

Apr 22, 2026 28 min

FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"

from Fit Biz U Hosted by Jill Lockwood

Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand for small group coaching offers. The word "priority" signals value over simply being on a waitlist, and today, Jill breaks down the key ingredients that make this work: capped spots for built-in scarcity, specific messaging that helps the right people self-identify, price anchoring around inaugural or founding member pricing, and a multi-week runway of emails and social content leading up to cart open. Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"

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This episode was published on April 22, 2026.

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